Too much exposure kills an aesthetic, and beyond the moral ickiness of regular people having to think about their personal styles as self-branding, I simply don’t want to dress any other way! I know, ~people should wear whatever they want~. I am very pro-this take in general, but in practice it can often feel scoldy, like it’s your fault that you care what other people think of you. As someone who deeply values politeness and etiquette (within reason), what other people think of you extremely matters!
Misuse of "branding" but otherwise excellent pull quote