Considering that the vast majority of content currently consumed on the platform is a commodity (the same songs you'd find on any other service), I find those data points interesting. It suggests Spotify is connecting with its audience in a way that its competitors have failed to replicate (and despite the many advantages those larger competitors bring to the table). I think it's some combination of a better user experience, more advanced curation / discovery tools, and a cleaner (more focused) brand.

Great news, right?