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  1. Nov 2019
  2. www.matrixgroup.net www.matrixgroup.net
    5 Reasons NOT to Rebrand Your Organization - The MatriX Files
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    1. rstankiewicz 21 Nov 2019
      Significant brand equity 

      I guess it's challenging to measure what counts as "significant," and who the source is. Is it my membership that's so tied to my brand, my staff, my field?

      rebranding
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