Montgomery-Ward rebranding of the Underwood 450 which was never branded as an Olivetti.
https://typewriterdatabase.com/1973-montgomery-ward-olivetti-escort-66.1649.typewriter
15 Matching Annotations
- Last 7 days
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typewriterdatabase.com typewriterdatabase.com
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- Oct 2025
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typecast.munk.org typecast.munk.org
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Montgomery Ward Typewriters 1941-1985, Signatures, Forwards and Escorts and why certain rare Royal Typefaces can be found on Brother Typewriters!<br /> by [[Ted Munk]] on 2022-011-25<br /> accessed on 2025-10-15T19:49:10
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Christmas 1959 is when Montgomery Wards gets their own “store brand” of a sort. They start offering the “Royal Heritage”, a model made specifically for MW by Royal. This is the beginning of the famous “blue badge” Royals with the sky-blue case interiors. If you see one of these, it was sold by Montgomery Wards.
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According to Ted Munk, "Spencerian Script only occurs on Montgomery Ward Brothers and not on any other Brother-manufactured machines"
Tags
- Brother typewriters
- Spencerian typefaces
- typewriter typefaces
- Royal typewriters
- blue badge Royal typewriters
- typewriter rebranding
- Brother typefaces
- read
- Montgomery Ward typewriters
- Executive typefaces
- handwriting
- department store catalogs
- typewriter history
- Royal typefaces
- Royal Heritage
Annotators
URL
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- May 2025
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www.reddit.com www.reddit.com
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I recently found the Remington Mark II as a compromise since I have not been able to find a Torpedo 18B at a decent price and they are mechanically identical.
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- Feb 2025
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www.reddit.com www.reddit.com
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reply to u/Ill_Tear8308
Not so much that they're proprietary, but the Zephyr, Skyriter, and later Corsairs used the 1 5/8" diameter spools, which fit about 12 yards of ribbon versus the more common universal 2" spools which will hold 16 yards of ribbon.
1/2" wide ribbon should work on this. Sellers include: https://site.xavier.edu/polt/typewriters/tw-faq.html#q1
If you wind it onto pre-existing spools keep in mind that Smith-Coronas typically used eyelets in the ribbon to effect the auto-ribbon reverse, though you could certainly do it manually if you needed to.
There aren't a lot of examples of Empire-Coronas in the typewriter database, so be sure to include your example with photos:
https://typewriterdatabase.com/empire.24.typewriter-serial-number-database
https://typewriterdatabase.com/Empire.-Corona+Skyriter.24.bmys
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- Nov 2024
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www.reddit.com www.reddit.com
- Oct 2024
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www.reddit.com www.reddit.com
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I consider Valentines 'designer' typewriters, and generally overrated. If you want to write on an Olivetti, I'd go for the Lettera 22/32/DL. The Valentine is based on the Lettera 32, so the mechanical part is solid, but the Valentine is not as well-balanced as the 32. And about ten times more expensive.
Me starts thinking about cornering the market in Lettera 32s and 3D printing Valentine cases to put onto them...
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I would note that the Tippa S continued under Royal/Litton through the late 70’s in the form of the late Royal Sahara: https://typewriterdatabase.com/Royal.Sahara.72.bmys and Royal Caravan: https://typewriterdatabase.com/Royal.Caravan.72.bmys (Made in Holland)
https://munk.org/typecast/2015/12/26/gossen-tippa-serials-updated/
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- Aug 2024
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web.archive.org web.archive.org
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Portable Typewriter Relabeling...how and why by [[Will Davis]]
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type-writer.org type-writer.org
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AMC Typewriter by [[Mark Adams]] on September 21, 2013
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- Jul 2024
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typewriterdatabase.com typewriterdatabase.com
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Olivetti Lettera 31 (Another name for the Dora -- or is it the opposite?) olivetti Dora (the actual base model if I'm not mistaken, with a bunch of rebrands worldwide) ETON (naturally this belongs on this list, I've even seen 2 others for sale online since) Underwood 315 (rebrand) Montgomery Ward Escort 33 (rebrand) Olivetti Underwood 310 (pretty sure this is a rebrand too, or at least very closely related) Olivetti Index (this is the closest thing I've found to my ETON branded one. It s PRACTICALLY the same in every regard - seen two online for sale) Montgomery ward escort 44 (also a rebrand of the DORA?!) Mercedes Super T (rebrand as well, seen one for sale) Montomery Ward Escort 77 (pretty close to being the same model again again... But not quite?) Neckermann BRILLANT Special T (DEFINITELY a rebrand. The manual is a dead give-away among other things) JUPITER (A typewriter 100% identical to the IDEX or ETON, but rebranded again again) Underwood 314 (no idea on this one. I gave up at this point)
https://typewriterdatabase.com/19xx-olivetti-eton.23086.typewriter
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www.reddit.com www.reddit.com
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Olivetti Dora, Lettera 31, Underwood 310, or in Sweden also branded ”NK Futura” for Nordiska Kompaniet, but it’s the exact same machine.
Sounds right, but double check https://new.reddit.com/r/typewriters/comments/1e8r1vi/olivetti_dora/
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- Jul 2023
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www.theverge.com www.theverge.com
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If one "tweets" on Twitter, will one then be "eX-iting" posts on X? I think it's a perfect time to eXit the entire platform. #IndieWeb
https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon
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- Nov 2019
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www.matrixgroup.net www.matrixgroup.net
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Significant brand equity
I guess it's challenging to measure what counts as "significant," and who the source is. Is it my membership that's so tied to my brand, my staff, my field?
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