So what I've done here is when we often talk about say the Maslow hierarchy of needs, this is about what do we absolutely need in order of priority? And usually that is for a human being or a human society. But what if we projected that thinking onto several sectors? Because at the moment, the Maslow hierarchy of needs was based around what happens in 00:21:27 an emergency. And they talk about things like food, water, security, and what have you. But all those things are industrially and technologically delivered to us now. We need for example our systems to deliver us our food and our water is piped to us. So Maslow's hierarchy of needs is now projected onto a couple of sectors.

Self-Actualization Self-actualization refers to feeling fulfilled, or feeling that we are living up to our potential. One unique feature of self-actualization is that it looks different for everyone. For one person, self-actualization might involve helping others; for another person, it might involve achievements in an artistic or creative field. Essentially, self-actualization means feeling that we are doing what we believe we are meant to do. According to Maslow, achieving self-actualization is relatively rare, and his examples of famous self-actualized individuals include Abraham Lincoln, Albert Einstein, and Mother Teresa.

The most recognized theory of intrinsic motivation was first based on people’s needs and drives. Hunger, thirst, and sex are biological needs that we’re driven to pursue in order to live and be healthy.