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  1. Feb 2023
    1. real-life situations can be much more complicated, the authors’ model allows for the exact 25 percent tipping point number to change based on circumstances. Memory length is a key variable, and relates to how entrenched a belief or behavior is.
      • 25% social tipping point threshold is adjustable
      • depending on the variables of the context
      • = question - how do we apply this adjustability for complex contagion such as climate change norms?