However, what if we replace “ human face ” in this decisive quotewith “interface,” that is, the interface between man and apparatus?
This wording seems quite profound.
It means that by creating a personification of our tools, we can more easily communicate with them.
Do people personify their computers? I remember in the late 80s and early 90s computer workstations, especially in university settings, having personified names.
Link this to the personification of rocks w.r.t. talking rocks and oral traditions.