What is easier? Come up with good slogans out of nowhere, or come up with good slogans after getting a list of striking details?
Of course this is the basis of keeping a zettelkasten for writing as well. When you can pull up prior ideas as a bank of information to work from, you're never starting from scratch, which is difficult not only for ChatGPT, but for people in general.
Cross reference research on naming "white" things versus naming with a more specific prompt like "white" things in your refrigerator.