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- Feb 2023
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penntoday.upenn.edu penntoday.upenn.edu
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When a minority group pushing change was below 25 percent of the total group, its efforts failed. But when the committed minority reached 25 percent, there was an abrupt change in the group dynamic, and quickly a majority of the population adopted the new norm.
- = 25% Social Tipping Point
- A committed minority group pushing for change just below 25% of the total group population does not succeed
- but when the committed minority is just above 25%,
- abrupt change in group dynamics quickly causes a majority of the population to adopt the new norm
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