https://danallosso.substack.com/p/retrenchment-day-23
You don't consult with the customer when you're thinking of changing the formula for the soap, I know. But is that the appropriate model for this situation?
https://danallosso.substack.com/p/retrenchment-day-23
You don't consult with the customer when you're thinking of changing the formula for the soap, I know. But is that the appropriate model for this situation?
ensuring salespeople and customers understand it.
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We created a strategy that focused on providing some of that in-store expertise as content online. We called it non-product content because it was aimed not at selling you something, but at helping you achieve a task