my movie ticket anecdote: I have a box of movie tickets from over the years and just holding each one I can tell you about that day, what theater I went to, a lot of details that would be totally lost with a bunch of markdown files. I really think the physical card aspect is crucial

Back then, Macedonia foundherself increasingly frustrated with the conventional format of foreign-languagecourses: a lot of sitting, listening, and writing. That’s not how anyone learnstheir native language, she notes. Young children encounter new words in a richsensorimotor context: as they hear the word “apple,” they see and touch theshiny red fruit; they may even bring it to their mouth, tasting its sweet flesh andsmelling its crisp scent. All of these many hooks for memory are missing fromthe second-language classroom.