s u b s t a n c e o f a r g u m e n t s i s a l s o a n i m p o r t a n t c o n s i d e r a t i o n f o r j u d g i n g t h e q u a l i t y o f i n d i v i d u a l s t u d i e s .
I would argue Way more important. The text structure provides important cues to signify meaning to the audience but I would rather read a poorly argued substansive study than an empty but well structured study.