The desire to be right combined with the brain’s protective mechanisms make it that much harder to change opinions and beliefs, even in the presence of new information.
- The desire to be right
- combined with the brain’s protective mechanisms
- make it that much harder
- to change opinions and beliefs,
-
even in the presence of new information
-
COMMENT
- Winning an argument causes the body to release dopamine and adrenaline
- Losing an argument causes the body to release cortisol, trigger fight or fight response and overrides rational thinking