The desire to be right combined with the brain’s protective mechanisms make it that much harder to change opinions and beliefs, even in the presence of new information.
- The desire to be right
 - combined with the brain’s protective mechanisms
 - make it that much harder
 - to change opinions and beliefs,
 - 
even in the presence of new information
 - 
COMMENT
- Winning an argument causes the body to release dopamine and adrenaline
 - Losing an argument causes the body to release cortisol, trigger fight or fight response and overrides rational thinking