Primarily, fads end because all innovative possibilities have been exhausted

Since speed-reading has become a national fad, this new edition of How to Read a Book deals with the prob­lem and proposes variable-speed-reading as the solution, the aim being to read better, always better, but sometimes slower, sometimes faster.

“on a decadal time scale, wecannot rely on software to run repeatably.

Of the many brilliant individual XML leaders from the early days, almost all have moved focus to entirely different technologies. Almost all the companies who sponsored the efforts of these leaders have moved on to different strategic initiatives, seeking competitive advantage elsewhere now that XML has lost its fairy sheen.

We can lay blame for this semantic drift squarely at the feet of trend. Designers and developers eager to try the latest and greatest invite ambiguity in with outstretched arms. Leadership chases perceived value to stay relevant.