Small models that punch far above their weight class.

The importance of models may need to be underscored in this age of “big data” and “data mining”. Data, no matter how big, can only tell you what happened in the past. Unless you’re a historian, you actually care about the future — what will happen, what could happen, what would happen if you did this or that. Exploring these questions will always require models. Let’s get over “big data” — it’s time for “big modeling”.