a lot of people start with learning and then they build things and then they close the circle but there's one key piece missing here and some people hate the word but you 00:29:54 learn to love it eventually it's called marketing and marketing means a lot of things to a lot of people but what it means to me is getting the word out because someone else will if you don't and 00:30:05 you are awesome you just have to realize that maybe not everyone knows right away so you should really talk about it more maybe at conferences see what i did there 00:30:17 um maybe on twitter maybe you can just tell your friends and maybe you can ask people to contribute and to support you like what's wrong with that somehow it's frowned upon in the community that if you do 00:30:30 marketing you're not doing it for real but i think that's not true um i think that if smart people and patient and um passionate people as well 00:30:44 if they did marketing then the world would be a better place because i'm pretty sure the evil guys do marketing so do your homework

Claudia: I see. Did you like school? What did you get up to in the States?Yosell: In the States I finished my high school out there, and I was actually studying a little bit of college, but after the dumb Trump kind of thing came in place, I was just like, "Eh." And my mom had cancer at the time—she was fighting her cancer. So I ended up just saying, "I'm going back out to Mexico to live this time and actually live out here." I ended up just coming back, and just forgetting about college over there, and came back here to Mexico to actually live. And of course I was actually helping my mom with the cancer thing.Claudia: What did you do in the States? What did you like to do for fun?Yosell: Out in the States?Claudia: Yeah.Yosell: I actually had a sponsor for snowboarding and surfing.Claudia: Holy shit, that's awesome.Yosell: That's basically what I did. I just got paid to do that. And when I wasn't working with that, I would travel a lot with my dad. My dad would work with construction. I would just be with my dad or do my thing, and that's it, basically.Claudia: What did you like about snowboarding and surfing?Yosell: Let's see, snowboarding. I would always go back out to Utah, to Salt Lake, cause I loved snowboarding there and plus we'd always get free gear out there from the sponsor. The best part I probably like out there was camping out in the mountains. I really like camping a lot, I don't know why, it's just something I always did like. [Chuckle]. And from surfing, I don't know, it was always really into water.Yosell: I can remember when I was just a little kid, my dad would actually take me out to San Francisco and Venice Beach and all those kinds of beaches to just kick it. And I would see a bunch of my cousins surfing, so I think that's where it came on. I think I like almost any other sport, really, it's just like something that my dad put us into. He would take me, and I have two little brothers, out dirt biking a lot.Claudia: When you say you had a sponsorship, does that mean that you competed?Yosell: Yeah. It usually would take us out, and my dad would actually come with me, since I was still a minor, and it would just get a couple of videos into it, just do my stuff basically. That's all I would do.Claudia: Did you ever see yourself doing that when you were older?Yosell: I actually used to get paid for that out there, but just since I did end up just coming out to Mexico, I talked to my sponsor—which his name was called Jones, he was my manager out there—and I told him, "Hey, you know what? I'm going out to Mexico." And I got to say thanks and that's it. And he actually tried—when I got out to Mexico, I had contact with him a lot—he's telling me, "Hey, I want to see if we can get you a green card or something." I kind of didn't want to go back out to the States. I kind of just wanted to stay here. I really didn't even know Mexico, so that was part of it. I surfed a couple of times here in Mexico, but it's expensive out here to do something. You can't really do much.