Das Internet und die damit verbundene Hardware und Software ist nach wie vor die Branche, die immer weiter am Wachsen ist.

My plea to designers and software engineers: Ignore the fads and go back to the typographic principles of print — keep your type black, and vary weight and font instead of grayness.

It wasn’t hard to isolate the biggest obstacle to legible text: contrast, the difference between the foreground and background colors on a page. In 2008, the Web Accessibility Initiative, a group that works to produce guidelines for web developers, introduced a widely accepted ratio for creating easy-to-read webpages.To translate contrast, it uses a numerical model. If the text and background of a website are the same color, the ratio is 1:1. For black text on white background (or vice versa), the ratio is 21:1. The Initiative set 4.5:1 as the minimum ratio for clear type, while recommending a contrast of at least 7:1, to aid readers with impaired vision. The recommendation was designed as a suggested minimum contrast to designate the boundaries of legibility. Still, designers tend to treat it as as a starting point.

On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.

We can officially get rid of this myth of above-the-fold once and for all. There is no fold!