Both Peale and Boy Scout literatures build on the earlier language of cheerfulness as articulated in the Bible and in the work of early modern philosophy. But they strip it of its collective dimension. And as those communities are erased and reimagined in the developing world of industrial, and now post-industrial, capitalism, cheerfulness is at once endlessly evoked and drained of its power to bind humans to each other. Today, cheerfulness mainly evokes the ghosts of earlier cheerful scenes: we walk among the ruins of theological and natural cheer. Contemporary cheer – the gaiety of networking apps and cheer squads – mimics the spirituality of communities that no longer exist.
This is a good paragraph, but there is a sort of tinnitus that comes upon one when one considers to how many other valuable things now dying or dead it might apply.