how do you how do you think about what that community looks like and how you communicate that because in many senses you could say obviously you're hoping to build utopia 00:09:30 not dystopia right but but utopia and dystopia are different things with different people right and you could start out on this journey with uh with everyone saying we're going 00:09:42 to go to here point point a and then actually they decide their life changes they have a family or whatever they want to go over here and they put a lot of time into this or and equally point a could actually end up not looking like what they want to to be 00:09:55 part of how are you managing that journey for the people as part of the path