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  1. Sep 2020
    1. Figures like Kenneth Hagin, his protégé Kenneth Copeland, Oral Roberts, and, of course, Osteen himself built up individual followings: followings that often grew as a result of cross-promotion (something religious historian Kate Bowler points out in her excellent Blessed, a history of the prosperity gospel movement). One preacher might, for example, feature another at his conference, or hawk his cassette tapes.

      Some of this is the leveraging of individual platforms for cross-promotion here, which helped in a pre-social media space and which now happens regularly online, particularly in the "funnel" sales space.