creative fields like music and writing live and die based on creativity, not financial statements and branding deals.

Songwriters areknown for compiling “hook books” full of lyrics and musical riffs theymay want to use in future songs. Software engineers build “codelibraries” so useful bits of code are easy to access. Lawyers keep“case files” with details from past cases they might want to refer to inthe future. Marketers and advertisers maintain “swipe files” withexamples of compelling ads they might want to draw from

Every business person is aware that having a good service or great product offering is not even half the battle. The most flourishing companies are the ones that manage to stand out from the marketing and digital field and receive consistent customer interest and awareness. You can have access to the best products but without an effective marketing strategy, your business will struggle a lot and would not get a chance to stand out. In this article, we are going to read about new marketing books to understand marketing in a different way.