tag: 'audience segmentation'

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    1. Oct 2021
    2. psyarxiv.com psyarxiv.com
      COVID-19 Vaccine Segments in Australia: An Audience Segmentation Analysis to Improve Vaccine Uptake
      1
      1. lucyparfitt16 21 Oct 2021
        in BehSci

        Thaker, J., & Richardson, L. (2021). COVID-19 Vaccine Segments in Australia: An Audience Segmentation Analysis to Improve Vaccine Uptake [Preprint]. PsyArXiv. https://doi.org/10.31234/osf.io/y85nm

        is:preprint lang:en COVID-19 vaccine hesitancy audience segmentation public health campaign communication vaccine vaccine uptake Australia theory of planned behaviour media trust social media science messaging campaign
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      Tags

      • communication
      • social media
      • trust
      • COVID-19
      • media
      • messaging campaign
      • vaccine
      • vaccine uptake
      • science
      • audience segmentation
      • lang:en
      • Australia
      • vaccine hesitancy
      • is:preprint
      • public health campaign
      • theory of planned behaviour

      Annotators

      • lucyparfitt16

      URL

      psyarxiv.com/y85nm/
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