the latest trend in investment to fight online rumors, which is far too focused on technological fixes for what is fundamentally a human problem.
Often, because misinformation is spread using technological means, we focus on using technology to dampen the spread of rumors. The root of the problem is really a human one, however, so it may help significantly to focus efforts on that locus.
Link to Swift quote about lies and truth: https://hypothes.is/a/Ys0x_m65Ee6GOPtD0OROJw