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  5. Dec 2016
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    Why Almost Everyone Is Wrong In The Way They Build Muscle Mass, Strength, And Power! | Copy Club | Scribble
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    1. leftium 26 Dec 2016

      source: https://s3.amazonaws.com/prod_foundationapp/364221/lessons/35/1384378776-john-carlton-1.pdf

      from: https://campus.thefoundation.com/courses/1/lessons/35

      ET (Emotional Trigger) KD (Key Desire/Hot Button) RR (Risk Reversal) IG (Instant Gratification) CG (Curiosity Gap) PAP (Painting a Picture) SP (Social Proof) AO (Addressing Objections) WTC (What’s the Catch Addressed) CTA (Call to Action) CE (The Common Enemy) MBG (Money Back Guarantee) ITO (If > Then Opener) PP (Problem or Pain) P (Promise) OL (Open Loop) S (Scarcity) F (Feature) B (Benefit) H (The Hook)
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