- Aug 2022
The classic Reece's Peanut Butter Cups commercial (circa 1981) in which a boy and a girl run into each other on the street with the following exchange:
Girl: Hey! You got your chocolate in my peanut butter. Boy: You got peanut butter on my chocolate.
is a good example of the productive collision of ideas behind the concepts of "ideas have sex" or "combinatorial creativity".