IFTTT (/ɪft/, an acronym of if this, then that)[3][4] is a private commercial company founded in 2011, that runs online digital automation platforms which it offers as a service.[5] Their platforms provide a visual interface for making cross-platform if statements. As of 2020[update], they have 18 million users.[2][6][7] IFTTT has partnerships with different providers of everyday services as well as using public APIs to integrate them with each other through its platform. They supply event notifications to IFTTT and execute commands that implement the responses.