HOW CAN CLIMATE SCIENTISTS ALLOW THEMSELVES TO TELL THE TRUTH?

We don’t use paid advertising We don’t use spy pixels and retargeting We don’t use session recordings We don’t do popups and other intrusive calls to action We don’t pay anyone to promote or recommend us We don’t use a chat bot to engage you or convert you We don’t participate in any link buying for SEO purposes

We focus on a small number of things, but we try to do them as best as we can: Build a great product that people enjoy using and want to recommend. This is the key, as nothing else would work without a great product. We publish content on our blog and social media, communicating what we believe in and stand for. We take a stand and hope it resonates with as many people as possible.

$83,637 MRR ($1M ARR) thanks to our 7,000+ paying subscribers!

April: Import from Google Analytics ($76,312 MRR)

They announced that they will kill Universal Analytics and that there’s no way to import historical stats to their new GA4 version. We’ve experienced an immediate increase in interest in Plausible following this news. March was our best month yet, with $8,247 in net MRR growth.

January: “Google Analytics violates GDPR” ($55,411 MRR)

More than 30,000 read the post within the first 24 hours of publishing. In the five days following the post’s publishing, our trial signups increased by more than 100% compared to the previous period.

We had some interesting data that compared the level of blockage between Google Analytics and Plausible, so we decided to publish a little study with the details in “58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics”.

Google is infamous for not having any customer support, so we’re doing our best to give people that contact us a friendly, timely and helpful response.

We looked at the topic from our angle in the “Google AMP is dead!” blog post, and it was a hit. More than 35,000 people read the post within a couple of days after publishing.

More than 16,000 people read the post during the month, and we got a lot of attention. This is an example of a different way to approach content marketing.

Google announced their FLoC initiative which is a topic we have a lot of thoughts about. So we published a blog post on “how to fight back against Google FLoC” to increase awareness.

We got more than 1,000 visitors and 15 trial signups from Product Hunt on the launch day, but only a few days later, we got fewer than 20 visitors from there.

We launched on Product Hunt. This is typically a big event for startups. Product Hunt was worthwhile, but it’s not our core growth strategy

We got another Hacker News moment when our post on “how to pay your rent with an open source project” brought us more than 35,000 visitors in a single day.

This opportunity came as part of our outreach to different influential websites. Most sites ended up ignoring our messages. It isn’t easy to send so many emails and hear nothing back, but this one fabulous mention from a very relevant site was worth all that silence.

More than 25,000 people visited our site on the day we published the post. We broke all our records in April: most traffic, trials and the biggest MRR increase.

The post went to the top of Hacker News, and it helped us spread the word about Plausible to more people than ever before.

Content marketing and Hacker News are essential to our growth even to this day.

With content marketing, we get the word out to more people, increase brand awareness, and get links and social media mentions, which eventually results in higher rankings in search results.

We had our first traffic spike by getting more than 2,500 visitors in one day. It was thanks to the “You probably don’t need a single-page application” blog post making it to the front page of Hacker News.

We had 60 active beta users at this point, and some decided to stick around and pay for our service too. We ended the month with our first paying subscribers and $64 MRR.

Our marketing in the early days was focused on building in public. The latest updates and milestones were posted on our blog, Indie Hackers and Uku’s Twitter account. All the early users came from these updates.

ten months to get to $500,000 ARR, and now eight months later, we’re at the $1 million ARR milestone.

It took us nine months to go from $400 to $10,000 MRR

It took us 324 days to reach the first $400 monthly recurring revenue (MRR)

More than 7,000 paying subscribers trust us, and we’re actively counting stats on more than 50,000 websites with more than a billion monthly page views.

Among the many possible climatic futures, not allare plausible.

For safety reasons, certain pumps and sprayers cannot be returned to the store if opened.