So yes or no text is one of the things that is going to allow my filter to check if an email is fine or not right how many emails a day are being sent and how many of those are actually spam scam and fishing like a higher percentage that everybody thinks right it's like over 90% of spam it's a lot easier for the providers to compare you to what looks like spam and what is known as spam then to compare you to other centers and your own industry I mean there a lot but you know what so no putting an emoji having all caps is the reason your email is running in spam but the human side of things or fingerprinting can maybe put an email in sperm the best example I have and we have to find like a non-Covid related example is like during Covid all these brands that were like sell sell sell sell sell buy my expensive Louis Vuitton bag then went and sent an email oh we hope you're safe and you're taking your vaccine and the filters were like what the fuck this person is doing one thing and now they're sending something else that's weird there was this quick p and a lot of the emails were letting in spam not because they were spammers were like whoa this is different so yes or no filters can make a decision based on your subject line or maybe the social line was just a drop that made the overflow we need to be smart in this and sometimes it just works for your brand why would you stop yourself from talking the way you wanna talk to based on your voice and your brain voice if that's what you were expecting go for it if this is what you've been sending for a long time go for it pivoting doing something wei what gets painful just to check but what they do is that they usually allow some people to get it like your most engaged users your new user is whatever the logic is going to be for your case and see how people interact and people interact positively they don't ignore it they don't report a spam etc. then the next time you do it more people are gonna get it this works in any kind of warm-up and warm-up is needed normally when you're migrating not only when you're adding a list but also when you're pivoting and you're changing the way you're doing things you know sending more sending less changing the cadence changing your segments

Kind of the same ideas before we wanna give them a little bit more context and information about why and corporate security scanners that's also very good example of something that might open and click so you can maybe check your open your clicks on time a lot of the ESP as well I forgot to say it earlier already try to do this logic filtering you know if they sent an email and the open was like way faster like way too fast and then they can like ignore it if the click as well was like 5 billion times you might ignore it but maybe from the 5 billion times one of those times actually human that's based on time so most of the USPS are gonna like manage this and like look for it like of course over all these and all the signs that they've been doing and all the events and all the specialist I work there they've kind of figured it out but at the end of the day this whole security measure from Apple Google and things like that are there to make it secure if the security was so easy for an EsP engineer to reverse engineer, it wouldn't be Secure

We can maybe give them like the try trucking or opens overtime it's not like a signal that you should ignore completely but it should be monitored in conjunction with other things if your deliverability is bad sometimes the open right go higher because my go a little bit more crazy and at some point they stopped doing it because they already know they don't like you so why would they check and spend all this energy to check but they should be checked with construction of other things you know are they doing have they upload on your list and sometimes the open race go down and other cases the open race go up because he will come to a webinar and they're very fresone thing that might be interesting is adding a QTM link and all the email so that you can track the clicks and compare between your ESP clicks and your Google analytics clicks for example you know see where people are opening are they all at the same place might be a filter I don't know and then also talk about how like lists are different for companies so somehow have a lot of females have a lot of apples somehow happily the Apple security privacy thing some of them have a lot of like European or like Asian and all of those work differently Microsoft sometimes is gonna ask somebody to download images in order to do something and then you're gonna segment or clean your list based on somebody who didn't open and their Microsoft so maybe you should've kept them on your list let's be more specific you know what I mean

We need to also add the fact that like you need to have a inbox even if it's in no reply there needs to be an inbox for you to send an email or at least I should be because the providers are expecting you to be able to receive complaints and messages from people it's very rare that ain't no reply actually needs to exist and the inbox still exist it'll just send you an automatic email telling you like hey no one managing the inbox contact this person and don't forget emails a two-way street yeah people don't usually answer back to marketing you know our newsletters and things like that from like Adidas or Nike or whatever but technically somebody can reply where does that email go by the way food for thought another ticket and another myth bus and another fact we can use a couple of places that I don't know if we've talked about it

trust is sending to more people h want and engage your email at the right time with the right logic helps, just sending more is more like more chances of getting seen... but for how long until the spam filters decide more of your emails shoul dbe skipped. if social media algortihms or allowed to decide who sees an image and who doesn't see your Instagram pose why do we find it so weird that the mailbox providers wanna offer the same kind of service with their customers yes people gave you permission to email them and that is what people do or expect when you give them or when they give you sorry the email address but that doesn't mean you can just spam the crap out of them if you're on Instagram and you're posting 50 times a day do you expect Instagram to show a to all the subscribers every day or no that's why you put so much energy and effort and timing about what you're gonna post why is that energy not translated into email because it's cheap it's fast and it's an old way to contact people email is a two-way street people start emailing you back would you be able to handle it or would you get a note to find a way to go around

let'S add the idea from keith's post todya:Most people think an 💌 email preference center is a marketing feature. It is not. It is a systems "design" feature.

When I consult on ESP & marketing email systems, we learned pretty quickly that users do not usually hate notifications. They hate uncontrolled notifications. There is a HUGE difference.

An email preference center is essentially a control panel for communication. The same way your computer gives users a place to manage printers, sound devices, and startup programs, a "good" preference center gives subscribers a place to manage attention. You can start with a simple: 'frequency option'

The mistake many companies make is treating unsubscribes as failures. They are clearly not. What is actually happening is that the user is trying to solve a resource allocation problem. They have a finite inbox, finite attention, finite storage and finally, finite patience. (some will argue "short" too, and I will not argue) If your only option is (a) receive everything or (b) receive nothing, eventually they will choose the later (it's just a matter of time). #churn

A well-designed preference center should ask/answer a few questions: • What kinds of emails do you want? • How often do you want them? • Which ones are important? • Which ones can wait? • How do you want us to contact you?

That is it. 🎯 Keep it simple.

No dark patterns. No maze of checkboxes. No guilt trips about leaving the list. The irony is that giving people MORE control usually results in keeping MORE subscribers. Because when users feel trapped, they leave. When users feel respected, they stay.

The best email preference centers are not marketing tools at all. They are user interfaces for #trust. And trust, much like system stability, is hard to earn and very, very, very easy to lose. #emailmarketing #inboxmechanic

like sometimes the unsubscribe is becuase they have no other option maybe lets think preference center (also preference center food for thought should be a card no?)

We can expand a little bit and just say it's a fast way to get caught by sun filters and seeing that things are problematic for you as a center we need to agree that we all don't like the emails coming in and like even if there's one or two over the last 20 years that worked most of them don't so doing it other way around to other people is not a good idea as silly it's completely stupid on top of the fact that the trade-off of lining and more inbox at the beginning but then not having good sex because most of the time the statistics are already tbleh so then you might think that everything's OK and it's not I understand and we know that some pirates out there doing the bad stuff and looting and it works for them but I don't think anybody in the amount of work that goes behind being a pirate or whatever we want to use as the term for people who buy lists you know we want to put them as bad guys but not super bad guys like pirates seem to be bad guys but they weren't actually all bad guys you know what I mean like it's like saying all the Vikings were bad because they were pillaging like that's you know it's a thing about time a thing about history and then just li they worked hard in order to loot ha ha but at the end of the day to decide so some people don't get caught some people do and if we're gonna talk about complaints we need to let them know that or a did yu know, most mbps dont' tell you reported an email as spam?

OK this is true but we need to say a little more information there's different kinds of permanent and there's different kinds of soft bounces there's some actually can you Google for me the spam house DBL block for Microsoft is that a soft bounce or a hard bone I'm pretty sure it's seen as a hard bounce now but anyways it's just to say that like it's not only making a difference between a hard bounce and a sawbones is actually looking at the bonus types because handling the bones you can decide if you really understand the bounces but then you can also make different decisions and handle your email marketing and your email list differently you can look at your bouncers perform per list for sending overtime and those different things they're gonna start giving you a little clue of if things are going well or if things are going bad is there a organic bones or is something you could have avoided etc. etc.

And was so engagement as well or you know the full real data filters etc. the validation service can be said there is an inbox missing that he can't receive emails and then some you know data over the years has been a mass allows them to go a little bit further and of course some of them have traps and things like that but it's not full there's millions of new spectrum is being created every year it's insane to think that we can do it on top of the fact that some providers are created specifically ito stop this validation tools from figuring it out and technically anybody can create a spam trap if you create an email address and you give it to a store like Best Buy and then you start receiving emails from another brand that email address is technically working like a sponge trap you gave your email to this company and I are getting emails from all these other companies therefore you know that your email was sold you know that these people are not doing marketing the right way and getting through consent if somebody send you emails and you never gave them your email that technically works like a spam trap does that make sense

We need to expand on this and explain how filters work and also maybe even give them a prompt they can deep research themselves that proves that email lining the promotion box makes people more money and reduces fan rates the issue is are you relevant enough for people to go looking for your email or notand they need to keep in mind that if they were in their own inbox and in the primary tub they are looking for emails to reply back to client or coworkers or whatever but then in the mix of that they get a bunch of promotions they would get annoyed at those emails because it would be cluttering their inbox that was the whole point of this the issue is that according to me Torry is the name primary or inbox it should've just been called personal emails to answer you know what I mean like that makes people panic but if they deep research this they're gonna see everybody says that the emails perform better and promotions dishes of course you're competing with other emails and now the new issue is that with the AI summary inbox etc. from the Google and I mean obviously books are gonna come up with their own version of this that emails are not coming in the historically like based on time sent is gonna be based on like relevancy and again some people don't use the tops it's a setting and if people have chose that setting that is how they one of you their inbox changing and obfuscating your emails in order for them to line in primary inbox is just a trick it's not gonna last and it's a waste of time it's better to create better emails the line in the inbox at the right time to the right people then to just fight a Springfield filter who's worth billions of dollars and he is at the end of the based and learning from people using the inbox so if the people using the inbox get your email in the promotions that's where it's supposed to go I find it funny that people are fighting this but if you ask him how to use your inbox they like the promotions that's where the promotion will go but if they send himself a test and it goes there then they get angry it's ridiculous you are stupid

need to explain more. Like you can pull some metrics introduce the things are going bad or going well using this data but it not actually it deliverability dashboard the dashboard would be from companies like email console or Melora or come directly from Google postmaster SNS the yahoo postmaster tools whatever they're called etc

not enough explanation. we need to explain hat blicklists do, that they give signal and mbp decide if they listen to those signals and ho they incorporate them in their spam filters or security measures etc. email lansinf in spam can be about blocklsits, but to truly understand people should know that going in spam in one provider doesnT' mean it is going on with other mbps, but not being in one doesnT' mean they are spamingboxing in another right? sender reputation aengagement,e tc is what makes things go to inbox or spam etc etc

its not a only one issue. it is a passing dmarc. someimtes esps donT' give dkim or spf. so as long as one is passing and dmarc accepts it as passing then it is okay

dmarc does't stop someone from trying. its based on the inboxes and what they do when they get an email with missing spf, dkim, dmarc , either one all of them two of them etc.

what is this section for?

we should add more info so people understand more? because someone with no dmarc... well they might not know wht it is. so the sentence explain but not enough. the sentence is good thorugh maybe drop down for learn more, or e show things no matter cause they should? i don'T kno.

unless they gie us a couple xml files we onT' be able to do this right now, epecialyl if they send su the report by adding our emails. does this mean this step is delayed for another week? or...?

i mean if they have dmarc monitoring tool hy won'T it show it to them? i mean e will have simplified version of this. also i as thinking maybe e get htem to put the xml report to their on email address but find a way to conenct to thei rinbox so we get data without having to store it? or no thats even more ocmplicated?

maybe a Komboloi would work best ?

"Greek people use komboloi (worry beads) primarily for stress relief, relaxation, and passing the time. They are manipulated throughout daily life, such as while drinking coffee, waiting, walking, or going through difficult time, and are entirely secular, with no religious significance today."