here is her job description, maybe something better you can peopose?DESCRIPTION
The Head of Operations & Growth is the operational backbone of Review My Emails and
Shipshape. She runs point on everything that keeps the two businesses moving day to day:
localization and translation across English and Vietnamese, marketing and social planning, Vietnamese
market development, competitive and customer research, freelancer management, and serving as the
founder's primary sparring partner on new ideas. The role sits at the intersection of operations,
marketing, and growth, and its scope is intentionally broad. If it is not the founder's job to do directly, it
is very likely hers
RESPONSIBILITIES
Translate and localize content across English and Vietnamese for both Review My Emails
and Shipshape, including product copy, marketing content, customer communication,
partner outreach, and training material. Tone and cultural fit matter as much as literal
accuracy.
Own the marketing and social media calendar across both brands. Plan content, brief
designers and writers, coordinate publishing across channels, and monitor engagement
and performance.
Develop the Vietnamese market for both companies. Identify partners, prospects, and
channels. Coordinate introductions, meetings, and follow-through with customers,
resellers, agencies, and communities in Vietnam.
Run research on competitors, pricing, new tools, and new market segments. Return usable,
decision-ready findings, not raw information dumps.
Manage the freelancer bench across both companies. Recruit, brief, review deliverables,
coordinate payment, and hold quality and turnaround standards.
Serve as the founder's sparring partner. Hear new ideas first, pressure-test them, flag risks,
push back when something is half-baked, and translate loose ideas into concrete plans,
briefs, and next steps.
Coordinate the day-to-day operational tasks that keep the businesses running:
recordkeeping, small procurement decisions, tool subscriptions, freelancer contracts, and
cross-team logistics.
Represent the founder's voice and standards internally and externally with freelancers,
partners, and vendors. Decisions made in this role carry the same weight as the founder's
own.
Contribute to strategic planning across both businesses (goals, priorities, quarterly focus)
and hold the team accountable to what has been agreed.
Other responsibilities as the businesses evolve. Both companies are early stage and scope
will shift as they grow.