Resolving the tensions between different motivations and incentives presentsa design challenge for peer production systems and other collective intelli-gence platforms. The complex interdependence of motivations, incentive sys-tems, and the social behaviors that distinct system designs elicit has led Krautand Resnick (2012) to call for evidence-based social design and Benkler (2009,2011) for cooperative human system design.
Benkler cites research where incentives clash re: "material and prosocial rewards". Also, motivations can be temporally-based which demands flexibility in the incentive system as participants' reasons to contribute change and habits/practices/norms become entrenched.
