Tonne-for-tonne offsetting has historically relied upon the cheapest possible carbon credits that do little to benefit the climate and represent no real pollution cost for companies. Polluters should move to money-for-tonne contributions instead, based on an internal carbon price (WWF recommends $50-250), which would encourage the purchase of higher quality carbon credits with co-benefits. The internal carbon price in turn could be proportional to companies’ revenues or profits.