Web3 is best under­stood as a game, or a game of games. I don’t intend that as a dig: it’s a really good game! Vast and open-ended, deeply social, with lots of scores to tally … AND you can win real money?? I mean, that’s terrific.

This message was emailed to the Media Lab committee. The assumed audience is subscribers who know roughly what Web3 is supposed to be, but aren’t sure what to think about it. (Here’s more about assumed audiences.)

NFTs appeal to people interested in art, music, sports and culture

People own bitcoin because of the story (digital gold that anyone can use and no one controls) and the scarcity (21M will be created by 2140 and the protocol verifies and enforces that scarcity).A story and scarcity has created a cryptocurrency that today has a market cap of $1.1T, which is greater than the currency of all but 13 countries in the worldTens of millions of people globally now own bitcoin and believe it has massive value despite countless claims that it’s worthless from conventional wisdom in the media and on Wall Street. The success of bitcoin is a testament to the authenticity of the creation (it was the first protocol to achieve trust-minimized digital scarcity) and the conviction of the community. The community did not care what the institutional narrative was, it just believed the story. More and more people have come to believe the story over time, which validates the belief of the early supporters and increases the value.

We’re now seeing new stories attract new people to the cryptocurrency space who don’t care much about money and finance. It turns out there are more people in the world who primarily care about art, music, sports and culture. And stories about art, music, sports and culture tend to be more fun and relatable

Assumed Audience: Theologically-orthodox Christians, or folks interested in things that theologically-orthodox Christians think.

Assumed Audience: Software developers working with Ember Octane.

lit­tle plac­ards up top mak­ing it clear they are aimed at dif­fer­ent groups of read­ers. Those groups might overlap! They might also: not.

the way they push back against the “context collapse” of the internet, in which every pub­lic post is, by default, addressed to everyone.

“The magic lies in their ability to take word-of-mouth marketing and turn the launches of their products into sort of micro-experiential events,”

“I would call it a brand that’s heavily integrated with art and culture that tends to drive demand through consumer desire and consumer passion as opposed to explicit marketing.”

brand’s products are “emblematic of rebellious youth culture,”

in-the-know

marketing-shy skateboard shop with a cult following fits

symbolize the ultimate in underground cool.

throngs of fans and “hypebeasts” (the term for the streetwear-obsessed)

streetwear aficionados

In this continuum of community participation covered by CBD, new-generation CDD projects are located at the extreme right

community participation

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