5 Matching Annotations
  1. Jan 2024
  2. Dec 2022
    1. A provocation is a statement that we know is wrong or impossible but used to create new ideas.

      The idea of expressing the worst possible idea first in brainstorming can often often be helpful.

      Example: when brainstorming restaurant suggestions for a group, suggest McDonalds first to subtly pressure people to create better ideas to prevent the lowest common denominator from winning.

  3. Jul 2020
    1. Natural Beef Flavor [Wheat and Milk Derivatives]*)

      Elsewhere there’s the claim that McDonalds fries are cooked in some amount of beef fat in processing. Warrants further vetting.

      (My previous account annotation.)

    1. In the U.S, McDonald's French fry suppliers add a very small amount of beef flavor to the oil in the par-frying process at the potato processing plant before shipping the fries to individual outlets.

      "No really. Where is the beef?"

      Is it vegetarian? A look at the ingredients.

  4. Mar 2019
    1. Mention McDonald’s to someone today, and they're more likely to think about Big Mac than Big Data. But that could soon change: The fast-food giant has embraced machine learning, in a fittingly super-sized way.McDonald’s is set to announce that it has reached an agreement to acquire Dynamic Yield, a startup based in Tel Aviv that provides retailers with algorithmically driven "decision logic" technology. When you add an item to an online shopping cart, it’s the tech that nudges you about what other customers bought as well. Dynamic Yield reportedly had been recently valued in the hundreds of millions of dollars; people familiar with the details of the McDonald’s offer put it at over $300 million. That would make it the company's largest purchase since it acquired Boston Market in 1999.

      McDonald's are getting into machine learning. Beware.