The eloquent divine, then, when he is urging a practical truth, must not only teach so as to give instruction, and please so as to keep up the attention, but he must also sway the mind so as to subdue the will. For if a man be not moved by the force of truth, though it is demonstrated to his own confession, and clothed in beauty of style, nothing remains but to subdue him by the power of eloquence.

Aristotle seems to have put everything in the power of oratory when he says that it is the power of saying on every subject whatever can be found to persuade

The most common definition therefore is that oratory is the power of persuading. What I call a power, some call a faculty and others a talent, but that this discrepancy may be attended with no ambiguity, I mean by "power" δύναμις (dynamis).

Those in power are more ambitious and more manly in character than the wealthy, because they aspire to do the great deeds that their power permits them to do. Responsibility makes them more serious: they have to keep paying attention to the duties their position involves. They are dignified rather than arrogant, for the respect in which they are held inspires them with dignity and therefore with moderation -- dignity being a mild and becoming form of arrogance. If they wrong others, they wrong them not on a small but on a great scale.

And if it be objected that one who uses such power of speech unjustly might do great harm, that is a charge which may be made in common against all good things except virtue, and above all against the things that are most useful, as strength, health, wealth, generalship. A man can confer the greatest of benefits by a right use of these, and inflict the greatest of injuries by using them wrongly.

The end of democracy is freedom; of oligarchy, wealth; of aristocracy, the maintenance of education and national institutions; of tyranny, the protection of the tyrant. I

Those in power are more ambitious and more manly in character than the wealthy, because they aspire to do the great deeds that their power permits them to do. Responsibility makes them more serious: they have to keep paying attention to the duties their position involves. They are dignified rather than arrogant, for the respect in which they are held inspires them with dignity and therefore with moderation -- dignity being a mild and becoming form of arrogance.

power

there are not many who can discourse upon questions of public welfare in a spirit worthy both of Athens and of Hellas.

the power to speak well and think right will reward the man who approaches the art of discourse with love of wisdom and love of honor

the stronger a man's desire to persuade his hearers, the more zealously will he strive to be honorable and to have the esteem of his fellow-citizens

But as a symptom, not only of their confusion of mind, but of their contempt for the gods, they recognize that Persuasion is one of the gods, and they observe that the city makes sacrifices to her every year,121 but when men aspire to share the power which the goddess possesses

what discourse could have a nobler or a greater theme than one which summons the Hellenes to make an expedition against the barbarians and counsels them to be of one mind among themselves? Well, then, in the first speech I have discoursed upon these themes, and in those later quoted upon matters which, though less lofty, are by no means less fruitful or less advantageous to our city. And you will appreciate the power of these discourses if you will read them side by side with others written by orators of recognized ability and service to mankind

The facts, then, about Timotheus I can put most concisely and in the most comprehensive terms by saying that he has taken more cities by storm than any other man has ever done, and I include all generals who have led armies into the field whether from Athens or from the rest of Hellas

that while those who are thought to be adept in court procedure are tolerated only for the day when they are engaged in the trial, the devotees of philosophy are honored and held in high esteem in every society and at all times; that, furthermore, while the former come to be despised and decried as soon as they are seen two or three times in court, the latter are admired more and more as they become better and more widely known; and, finally, that while clever pleaders are sadly unequal to the higher eloquence, the exponents of the latter could, if they so desired, easily master also the oratory of the courts.

whom he calls the teacher of other men, everyone would regard his power as irresistible.

in a contest with a man of any other profession the rhetorician more than any one would have the power of getting himself chosen, for he can speak more persuasively to the multitude than any of them, and on any subject.

GORGIAS: What is there greater than the word which persuades the judges in the courts, or the senators in the council, or the citizens in the assembly, or at any other political meeting?—if you have the power of uttering this word, you will have the physician your slave, and the trainer your slave, and the money-maker of whom you talk will be found to gather treasures, not for himself, but for you who are able to speak and to persuade the multitude.

in a contest with a man of any other profession the rhetorician more than any one would have the power of getting himself chosen, for he can speak more persuasively to the multitude than any of them, and on any subject. Such is the nature and power of the art of rhetoric!

For they taught their art for a good purpose, to be used against enemies and evil-doers, in self-defence not in aggression, and others have perverted their instructions, and turned to a bad use their own strength and skill. But not on this account are the teachers bad, neither is the art in fault, or bad in itself; I should rather say that those who make a bad use of the art are to blame. And the same argument holds good of rhetoric; for the rhetorician can speak against all men and upon any subject,—in short, he can persuade the multitude better than any other man of anything which he pleases, but he should not therefore seek to defraud the physician or any other artist of his reputation merely because he has the power; he ought to use rhetoric fairly, as he would also use his athletic powers.

GORGIAS: What is there greater than the word which persuades the judges in the courts, or the senators in the council, or the citizens in the assembly, or at any other political meeting?—if you have the power of uttering this word, you will have the physician your slave, and the trainer your slave, and the money-maker of whom you talk will be found to gather treasures, not for himself, but for you who are able to speak and to persuade the multitude.

power and art have to be provided in order that we may do no injustic

hat is there greater than the word which persuades the judges in the courts, or the senators in the council, or the citizens in the assembly, or at any other political meeting?—if you have the power of uttering this word, you will have the physician your slave, and the trainer your slave, and the money-maker of whom you talk will be found to gather treasures, not for himself, but for you who are able to speak and to persuade the multitude.

great power is a benefit to a man if his actions turn out to his advantage, and that this is the meaning of great power; and if not, then his power is an evil and is no power

Then, if so, I think that they have the least power of all the citizens.

he can persuade the multitude better than any other man of anything which he pleases, but he should not therefore seek to defraud the physician or any other artist of his reputation merely because he has the power; he ought to use rhetoric fairly, as he would also use his athletic powers

he can speak more persuasively to the multitude than any of them, and on any subject. Such is the nature and power of the art of rhetoric!

if you have the power of uttering this word, you will have the physician your slave, and the trainer your slave, and the money-maker of whom you talk will be found to gather treasures, not for himself, but for you who are able to speak and to persuade the multitude.

discourse is a great potentate, which by the smallest and most secret body accomplishes the most divine works; for it can stop fear and assuage pain and produce joy and make mercy abound.