for whitehead persuasion is so much more um um important for the evolution of human beings than coercion

she wanted at once to be the wife of Captain Weston, and Miss Churchill of Enscombe

good-looking

poetical descriptions extant of autumn

Now they were as strangers; nay, worse than strangers, for they could never become acquainted

Through this process, the prisoner would find that he had become a collaborator and the author of anti-American propaganda. And once they had accepted that about himself, the prisoner would be more pliable to the Chinese to elicit stronger propaganda, confessions, self-criticism, and even a genuine disdain for his own country.

He then mentions the methods used by the Chinese during the Korean war. Whereas the North Koreans treated prisoners harshly and submitted them to beatings and torture to extract information, the Chinese used a different technique. Their technique was to start small and build. Over a period of interviews with prisoners, they would first ask them to agree with statements that were only mildly critical, such as "The United States is not perfect." Later, they would ask them to make a list of problems with the American way of life. Later, they would ask them to write an essay on some of the social problems and discuss then in greater detail. Then, the essay would be published in a pamphlet that was distributed in that camp and others.

The historian Anthony Grafton once observed, “text persuades, the notes prove.”14

no place for that more abominable one of betraying and seducing un­wary Innocence.

PerswasiJre

Force to Perswade

eloquence is to persuade,

Law traces this connection from Locke and shows its implications for rhetoric.

For rhetorical theory now, language is ulways persuasive in intent, always imbued with elhics and ideology

psychagogic force

why so many commentators have thought Cicero's De oratore, which does con-front the issue from time to time, so much more one-sided an argument than it is.

buried two husbands

fancy themselves equal

we’re confusing automated persuasion with automated targeting

Storytelling Ideally, all other persuasion techniques culminate in this one. If you can deftly blend other techniques while simultaneously telling a compelling story, you’ll be the most persuasive person on the block.

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

rticular" audiences repre-sent a group of people united by shared values, su

slavery's opponents should have as little to do with this evil government as pos-sible, instead attempting to abolish slavery by persuading iL<; advocates that it was morally wrong.

"God is more dear than all of His cre-ation."

Read al-Tawba and Anfal [suras 8 and 9, traditional war chapters from the Quran] and reflect on their meanings and remember all of the things God has promised for the martyrs.

Gilbert, Tafarodi and Malone's paper was entitled "You Can't Not Believe Everything You Read". This suggests —to say the very least—that we should be more careful when we expose ourselves to unreliable information, especially if we're doing something else at the time. Be careful when you glance at that newspaper in the supermarket.

For teaching, of course, true eloquence consists, not in making people like what they disliked, nor in making them do what they shrank from, but in making clear what was obscure

For as the function of all eloquence, whichever of these three forms it may assume, is to speak persuasively, and its object is to persuade, an eloquent man will speak persuasively, whatever style he may adopt;

even though he do not carry with him the assent of his hearer

And as he is pleased if you speak with sweetness and elegance, so he is persuaded if he be drawn by your promises, and awed by your threats

Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided. This kind of persuasion, like the others, should be achieved by what the speaker says, not by what people think of his character before he begins to speak. It is not true, as some writers assume in their treatises on rhetoric, that the personal goodness revealed by the speaker contributes nothing to his power of persuasion; on the contrary, his character may almost be called the most effective means of persuasion he possesses. Secondly, persuasion may come through the hearers, when the speech stirs their emotions. Our judgements when we are pleased and friendly are not the same as when we are pained and hostile. It is towards producing these effects, as we maintain, that present-day writers on rhetoric direct the whole of their efforts. This subject shall be treated in detail when we come to speak of the emotions. Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.

The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions-that is, to name them and describe them, to know their causes and the way in which they are excited.

persuasion may come through the hearers, when the speech stirs their emotions.

Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible.

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. Every other art can instruct or persuade about its own particular subject-matter; for instance, medicine about what is healthy and unhealthy, geometry about the properties of magnitudes, arithmetic about numbers, and the same is true of the other arts and sciences. But rhetoric we look upon as the power of observing the means of persuasion on almost any subject presented to us; and that is why we say that, in its technical character, it is not concerned with any special or definite class of subjects.

(1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions-that is, to name them and describe them, to know their causes and the way in which they are excited.

A statement is persuasive and credible either because it is directly self-evident or because it appears to be proved from other statements that are so.

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. Every other art can instruct or persuade about its own particular subject-matter; for instance, medicine about what is healthy and unhealthy, geometry about the properties of magnitudes, arithmetic about numbers, and the same is true of the other arts and sciences. But rhetoric we look upon as the power of observing the means of persuasion on almost any subject presented to us; and that is why we say that, in its technical character, it is not concerned with any special or definite class of subjects.

Now it was because poets seemed to win fame through their fine language when their thoughts were simple enough, that the language of oratorical prose at first took a poetical colour, e.g. that of Gorgias.

how persuasion can be produced from the facts themselves.

(1) by working on the emotions of the judges themselves, (2) by giving them the right impression of the speakers' character, or (3) by proving the truth of the statements made.

We have shown that these are three in number; what they are; and why there are only these three: for we have shown that persuasion must in every case be effected either (1) by working on the emotions of the judges themselves, (2) by giving them the right impression of the speakers' character, or (3) by proving the truth of the statements made.

as if you had failed to do right rather than actually done wrong. You may be able to trust other people to judge you equitably.

We can now see that a writer must disguise his art and give the impression of speaking naturally and not artificially. Naturalness is persuasive, artificiality is the contrary; for our hearers are prejudiced and think we have some design against them, as if we were mixing their wines for them.

It is plain from all this that we can prove people to be friends or enemies; if they are not, we can make them out to be so; if they claim to be so, we can refute their claim; and if it is disputed whether an action was due to anger or to hatred, we can attribute it to whichever of these we prefer.

Clearly the orator will have to speak so as to bring his hearers into a frame of mind that will dispose them to anger, and to represent his adversaries as open to such charges and possessed of such qualities as do make people angry.

good sense, good moral character, and goodwill.

But since rhetoric exists to affect the giving of decisions -- the hearers decide between one political speaker and another, and a legal verdict is a decision -- the orator must not only try to make the argument of his speech demonstrative and worthy of belief; he must also make his own character look right and put his hearers, who are to decide, into the right frame of mind.

arguments put side by side are clearer to the audience;

This is especially important in a deliberative assembly. In the law courts it is especially important that he should be able to influence the emotions, or moral affections, of the jury who try the case.

(1) the example, (2) the enthymeme; the maxim being part of the enthymeme.

The most important and effective qualification for success in persuading audiences and speaking well on public affairs is to understand all the forms of government and to discriminate their respective customs, institutions, and interests.

The orator's demonstration is an enthymeme, and this is, in general, the most effective of the modes of persuasion.

The modes of persuasion are the only true constituents of the art: everything else is merely accessory. These writers, however, say nothing about enthymemes, which are the substance of rhetorical persuasion, but deal mainly with non-essentials.

Now in the introduction and in the opening words of that discourse I reproach monarchs because they who more than others ought to cultivate their understanding are less educated than men in private station. After discussing this point, I enjoin upon Nicocles not to be easy-going and not to feel that he had taken up the royal office as one takes up the office of a priest, but to put aside his selfish pleasures and give his mind to his affairs. And I try to persuade him also that it ought to be revolting to his mind to see the base ruling over the good and the foolish giving orders to the wise, saying to him that the more vigorously he condemns folly in other men, the more should he cultivate his own understanding

As to the hegemony, then, it is easy enough for you to make up your minds from what has been read to you that it should by right belong to Athens. But, I beg of you, consider well whether I appear to you to corrupt the young by my words, or, on the contrary, to inspire them to a life of valor and of dangers endured for their country; whether I should justly be punished for the words which have been read, or whether, on the contrary, I deserve to have your deepest gratitude for having so glorified Athens and our ancestors and the wars which were fought in those days that the orators who had composed discourses on this theme have destroyed them all, being ashamed of their own efforts, while they who today are reputed to be clever dare no longer to speak upon this subject, but confess the feebleness of their own powers

we must be able to employ persuasion, just as strict reasoning can be employed, on opposite sides of a question, not in order that we may in practice employ it in both ways (for we must not make people believe what is wrong), but in order that we may see clearly what the facts are, and that, if another man argues unfairly, we on our part may be able to confute him. No other of the arts draws opposite conclusions: dialectic and rhetoric alone do this.

Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.

(1) make his own character look right and (2) put his hearers, who are to decide, into the right frame of mind. As to his own character; he should make his audience feel that he possesses prudence, virtue, and goodwill.

The "non-technical" (extrinsic) means of persuasion -- those which do not strictly belong to the art of rhetoric. They are five in number, and pertain especially to forensic oratory: (1) laws, (2) witnesses, (3) contracts (4) tortures, (5) oaths

But as a symptom, not only of their confusion of mind, but of their contempt for the gods, they recognize that Persuasion is one of the gods, and they observe that the city makes sacrifices to her every year,121 but when men aspire to share the power which the goddess possesses

for he was by nature as inept in courting the favor of men as he was gifted in handling affairs.

SOCRATES: Shall we then assume two sorts of persuasion,—one which is the source of belief without knowledge, as the other is of knowledge?

SOCRATES: And that, Gorgias, was what I was suspecting to be your notion; yet I would not have you wonder if by-and-by I am found repeating a seemingly plain question; for I ask not in order to confute you, but as I was saying that the argument may proceed consecutively, and that we may not get the habit of anticipating and suspecting the meaning of one another's words; I would have you develope your own views in your own way, whatever may be your hypothesis. GORGIAS: I think that you are quite right, Socrates.

in a contest with a man of any other profession the rhetorician more than any one would have the power of getting himself chosen, for he can speak more persuasively to the multitude than any of them, and on any subject. Such is the nature and power of the art of rhetoric!

GORGIAS: No: the definition seems to me very fair, Socrates; for persuasion is the chief end of rhetoric.

Do you know any other effect of rhetoric over and above that of producing persuasion?

Now I want to know about rhetoric in the same way;—is rhetoric the only art which brings persuasion, or do other arts have the same effect? I mean to say—Does he who teaches anything persuade men of that which he teaches or not?

Does he who teaches anything persuade men of that which he teaches or not?

discourse is a great potentate, which by the smallest and most secret body accomplishes the most divine works; for it can stop fear and assuage pain and produce joy and make mercy abound.