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- Last 7 days
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blog.oxfordcollegeofmarketing.com blog.oxfordcollegeofmarketing.com
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Attention, interest, desire, action.
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- May 2024
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www.theguardian.com www.theguardian.com
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Der Guardian nennt die Stimmung der meisten von der Zeitung zu ihren Zukunfterwartungen befragten IPCC-Klimawissenschaftlerinnen düster; viele sind deprimiert. Viele der Forschenden, die die Zeitung als die am besten über die Zukunft Informierten bezeichnet, erwarten Hungersnöte, Massenmigration und Konflikte. https://www.theguardian.com/environment/ng-interactive/2024/may/08/hopeless-and-broken-why-the-worlds-top-climate-scientists-are-in-despair
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- Joeri Rogelj
- Shobha Maharaj
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- Lars Nilsson
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- IDDRI policy research institute
- Hurricane Otis
- Aïda Diongue-Niang
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- International Center for Tropical Agriculture
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- by: Damian Carrington
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- expert: Tim Benton
- Mediterranean Institute of Biodiversity and Ecology
- 2024-05-08
- Louis Verchot
- James Renwick
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- Mar 2022
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One of my favorite marketing frameworks is called “AIDA”. It assumes the buyer goes through a linear process of awareness (A), interest (I), desire (D), then action (A).
There is a marketing framework called A.I.D.A. which describes the progression a potential buyer experiences: awareness, interest, desire, and finally action.
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