Kaiser's argument for why building a personal index of notes is more valuable than relying on the indexes of others.
Note that this is answer still stands firmly even after the advent of both the Mundaneum, Google, and other digital search methods (not to mention his statement about ignoring advertising, which obviously had irksome aspects even in 1911.) Our needs and desires are idiosyncratic, so our personal indexes are going to be imminently more valuable to us over time because of these idiosyncrasies. Sure, you could just Google it, but Google answers stand alone and don't build you toward insight without the added work of creating your own index.
Some of this is bound up in the idea that your own personal notes are far more valuable than the notes someone else may have taken and passed along to you.