for
- adjacency - Michelin star - Michelin tires
- I never made the connection until now! Wow!
- key insight - Michelin stars - a scam
summary
- This documentary was very eye-opening
- As a foodie, I've always viewed the Michelin start system as representing the best and most creative culinary ideas
- It's shocking and disappointing to see how exploitative it is
- This expose does tie together many feelings of cognitive dissonance I've seen surrounding it
- For example, I saw the cartoon character pose a few times but I never made the connection that it was the same avatar as the Michelin tire's avatar
- Then when I saw the history and the two brothers who started the Michelin tire company, it suddenly made sense
- It is a pay-to-play, Euro-colonialist system that performs cultural appropriation
alternative to - Michelin Guide
- This revelation is disheartening as it destroys a myth I have long lived with
- It also raises an opportunity in the form of a question
- ? - Can we create a global open-source guide that is based on authentic, unbiased culture?