However, knowledge production isnormally only an intermediate aim: the ultimateobjective of most medical research is to improvehealth and prosperity.
Exactly! Measuring citation counts doesn't help us understand whether research actually helped people
Much broad and shallow evaluation is based onbibliometrics (examining the quality of researchpublications) to assess the amount and quality ofknowledge produced
here the authors are discussing the fact that a lot of analysis/evaluation of research is done via bibliometrics (citation-based impact metrics) and they consider this kind of evaluation to be "broad and shallow"
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