- Mar 2022
Each highlighted statement expresses political talking points aligned to induce trump-like support.
Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.
His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.
The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.
- Savvy Strongman
- Creation of Brand
- Snake-oil salesmen
- Trump licensed how-to
- Used Car salesman
- Smoke and Mirrors
- Modern day Politician
- Trump Audience
- Prosperity Preachers
- Reality TV
- Vladimir Putin
- Professional Wrestling
- Jun 2021
- Apr 2021
This new ability of individuals to make a living directly from their audiences isn’t just transforming journalism. It’s also been the case for adult performers on OnlyFans, musicians on Patreon, B-list celebrities on Cameo. In Hollywood, too, power has migrated toward talent, whether it’s marquee showrunners or actors. This power shift is a major headache for big institutions, from The New York Times to record labels. And Silicon Valley investors, eager to disrupt and angry at their portrayal in big media, have been gleefully backing it. Substack embodies this cultural shift, but it’s riding the wave, not creating it.
This has always been the case, especially in Hollywood. The problem becomes that everyone thinks they can become rich and famous too. Talent shows like American Idol show us that this is rarely the case. Building a platform for oneself is not an easy thing to do, even if you've got the talent.
Though Substack paid advances to a few dozen writers, most are simply making money from readers. That includes most of the top figures on the platform, who make seven-figure sums from more than 10,000 paying subscribers — among them Mr. Sullivan, the liberal historian Heather Cox Richardson, and the confrontational libertarian Glenn Greenwald.
I keep hearing the same "top names" who are making seven figure sums. Where are the middling names and what are they making?
Why is everyone touting the top and ignoring the snake oil being sold to those at the bottom who think this is going to pan out the same way for them?
- Mar 2021
The NFT grift works like this: Tell artists there’s a gusher of free money! They need to buy into crypto to get the gusher of free money. They become crypto advocates, and make excuses for proof-of-work and so on. A few artists really are making life-changing money from this! You probably won’t be one of them.
This is the structure of so many confidence games.
- Oct 2020
She reached behind her to her bookshelf, which held about a dozen blue bottles of something called Real Water, which is not stripped of “valuable electrons,” which supposedly creates free radicals something something from the body’s cells.
I question her credibility to market claims like this. I suspect she has no staff scientist or people with the sort of background to make such claims. Even snake oil salesmen like Dr. Oz are pointedly putting us in hands way too make a buck.