20 Matching Annotations
  1. Apr 2024
  2. Feb 2023
    1. In terms of the colours used on the website I would say they are simple but effective. The white, grey and green backgrounds are easy for everyone to see easily. And the font colouring chose was good and does not clash with the background. I also like how the button to schedule an appointment is in a bright blue, making it catch your eye as soon as you open the web page.

  3. Feb 2020
    1. Of the three primary color channels, red, green and blue, green contributes the most to luminosity.

      Green colour vs red and blue (RGB)

    1. black and white with monotones

      Hues <--- pure colors

      Tints <--- hue + white

      Tones <--- hue + grey

      Shades <--- hue + black

    2. Basic Color Schemes

    3. Warm colors exhibit energy and joy (best for personal messages), while cool colors convey calmness and peace (best for office use).

      Warm and Cool colors

  4. Oct 2019
    1. for many women and purple can induce soothing and calmness with the image of royalty

      purple colour

    2. Colours and emotion 

      Colours and emotion

    3. Both men and women have blue as their top colour

      Blue wins

    4. The colours black & white have opposing meaning in western and eastern cultures

      west culture:

      • black = finality, death, formality
      • white = purity, peace

      east culture:

      • white = death
      • black = wealth, health, prosperity
    5. Think of each colour in context of its environment, for example do you have a mostly grey, white or muted colours on your website then make your call to action button(s) green or red

      There is no universal guide in choosing website colours. Go with your own intuition

    6. Colour is such a pervasive part of everything we encounter visually in our world, it evokes emotions which in turn drives decision making

      Effect of colour

    7. When creating or refining your brand identity think about pairing your main colour with a complimentary colour or use the 3 grouping guides below

      colour harmony

    8. We are using colour to communicate the value of our product or service
      • Red – Passionate, Aggressive, Important
      • Orange – Playful, Energetic, Cheap
      • Yellow – Happy, Friendly, Warning
      • Green – Natural, Stable, Prosperous
      • Blue – Serene, Trustworthy, Inviting
      • Violet – Luxurious, Mysterious, Romantic
      • Pink – Feminine, Young, Innocent
      • Black – Powerful, Sophisticated, Edgy
      • Brown – Earthy, Sturdy, Rustic
      • Grey – Neutral, Formal, Gloomy
      • White – Clean, Virtuous, Healthy
      • Beige – Accentuates surrounding colours
    9. our eyes can only pick up certain light wavelengths

      We can only pick up the visible spectrum Colors

    10. The theory of colour is a discipline that stretches back to at least the 15th century. It encompasses chemistry, physics and mathematics to effectively explain colour

      The theory of colour

    11. There are 2 primary colour systems (to reproduce colour) we use on a daily basis additive & subtractive. Anything that emits light (sun, screen or projector) uses additive and everything else reflects colour and uses subtractive colour

      2 primary colour systems: 2 primary colour systems

    12. The colour wheel is where you need to start when planning a colour scheme or branding for your business and for sales and marketing campaigns. The colour wheel consists of primary, secondary and tertiary colours.
      1. Primary: can not be made from any other colours
      2. Secondary: formed by mixing the primary colours
      3. Tertiary: formed by mixing primary and secondary colours colour wheel
    13. round shapes are more trustworthy & straight sharp edges are more striking