dopamine focuses attention on the immediate goal and that produces craving and it's the immediacy that's the issue so all mammals have delay discounting
> for - definition - delay discounting - also explains climate crisis and fossil fuels - adjacency - delay discounting - dopamine - craving
If a behavior is insufficient in any of the four stages, it will not become a habit. Eliminate the cue and your habit will never start. Reduce the craving and you won’t experience enough motivation to act. Make the behavior difficult and you won’t be able to do it. And if the reward fails to satisfy your desire, then you’ll have no reason to do it again in the future. Without the first three steps, a behavior will not occur. Without all four, a behavior will not be repeated.
The first purpose of rewards is to satisfy your craving
Kaufman, S. B. (n.d.). Forced Social Isolation Causes Neural Craving Similar to Hunger. Scientific American Blog Network. Retrieved 26 June 2020, from https://blogs.scientificamerican.com/beautiful-minds/forced-social-isolation-causes-neural-craving-similar-to-hunger/
Tomova, L., Wang, K., Thompson, T., Matthews, G., Takahashi, A., Tye, K., & Saxe, R. (2020). The need to connect: Acute social isolation causes neural craving responses similar to hunger. BioRxiv, 2020.03.25.006643. https://doi.org/10.1101/2020.03.25.006643