“after greed and short-sightedness floods the commons with low-grade AI content… well-managed online communities of actual human beings [may be] the only place able to provide the sort of data tomorrow’s LLMs will need”

You share in responsibility in maintaining this relationship and it is apartnership that relies on both parties being proactive within thetransaction. Yet again you will have to be the initiator and strategicallyprovide content that allows for high personalisation, when the contentallows for continued engagement satisfaction will be raised and they willkeep returning for this interaction.

The content thatyou create needs to be valuable,engaging with your coreconsumer is all aboutdeepening the relationshipbetween your brand/businessand the consumer

Target AudienceYour target audience consists of the individuals who have yet to buy intoyour brand, these individuals are the people who all your content is initiallyaimed at. The ultimate goal is successfully engaging/converting them tobecome your core consumer audience; crossing this divide will allow you tocreate that legacy brand or business through your influential content.

This area of study can assist in gauging all of your conversion points insideyour social media system: post conversion, profile conversion, websiteconversion, etc.

The smart influencer would realise this is only disruptive toyour success if you don’t know how to capitalise on the moment, you haveto be able to quickly adapt your planned content to cater for this organiccontent creating moment by leveraging on these current topics andincorporating global issues into your brand or businesses posting activity asit affects your various audiences.

Caching content helps you to always be ready to stimulate your audience,you never want to be in a place of content scarcity; this demonstrates aninability to fulfil the supply and demand expectation!

The competitive spirit thatyou can leverage on is more so gamifying your content creating a niceenvironment for consumers to enjoy your content from a different stimulatingpoint

Always try to have regularity with your contentas it will allow you to become a part of the consumer’s lifestyle, they willdevelop an awareness of your posting pattern providing them with aroutine they can work with. Frequent content allows you to have moreopportunities to interact with the consumer. Understanding the importanceof being consistent will help you boost your influencing power. Your contentwill be a present trigger within the consumer’s mind, creating a pattern ofassociation between your content and the consumer’s virtual lifestyle.

If you are struggling to find people who can be in your team, collaboratingis the best option. You won’t have authority over their workload but you willbe able to rely on them to work with you, helping you as you fulfil yourpromise to help them.

When big news stories are capturing the public's attention, this is a greatopportunity to connect emotionally with them. There is no need to conformto the majority’s way of thinking; instead you can position yourself as athought leader by being truthful in your expression and conveying yourbeliefs in a way that still allows people to connect with you even if theyhave a different perspective.

If you were to do a current affairs post on Martin Luther King Jr day aboutMLK, you would most likely mention words such as black history, civil rightsetc. These content specific words help people get a first glimpse of whatthe content will be referring to.

Captions help control the perception, they fill in the blanks that shortform content may not allow for; they help you explain what the widerdiscussion is, allowing for people to be informed when responding. Thisis especially useful when discussing sensitive or complex topics as itcreates context for the content.

Your contentneeds to be deeply satisfying evoking the correct range of emotions thatpeople seek to experience when they initially seek out content.

Your branding across all your social networking platforms should embracethe specific influencer culture that you want your audiences to tap into; thiswill expose your audience to parallel experiences across your platforms.People will be able to perceive the greater value added by beingintertwined with your online community.

Good brand engagement for any influencer should result in twoway communication whereby the audience actively responds to thecontent you are creating for them; ideally with content of their own that iscentered around you or your product (video reviews/testimonials forinstance).

each platform demands it’sown formatting and optimizing to perform well with your audience

Make sure that the content you create is something you’d want to be inyour legacy...because it is!

For example I had a few notes on principles of modern cryptography that came in handy when I had to write a paper about a related topic for my studies. But these cases were rare at best, most of these notes were never looked at again.

And this is the art-the skill or craftthat we are talking about here.

the writer of "scissors and paste history" ;

But it's not a trivial problem. I have compiled, at latest reckoning, 35,669 posts - my version of a Zettelkasten. But how to use them when writing a paper? It's not straightforward - and I find myself typically looking outside my own notes to do searches on Google and elsewhere. So how is my own Zettel useful? For me, the magic happens in the creation, not in the subsequent use. They become grist for pattern recognition. I don't find value in classifying them or categorizing them (except for historical purposes, to create a chronology of some concept over time), but by linking them intuitively to form overarching themes or concepts not actually contained in the resources themselves. But this my brain does, not my software. Then I write a paper (or an outline) based on those themes (usually at the prompt of an interview, speaking or paper invitation) and then I flesh out the paper by doing a much wider search, and not just my limited collection of resources.

The 1,000 True Fans theory is classic Kevin Kelly. He took something potentially dark—in this case, a long-tail economic model that mashes creatives like a digital-age ore crusher—and found an aspirational alternative narrative.

What does it look like to move from mindless consumption tomindful creation?

. She identified that in order to “identify, in textual terms, how the Internet mediates the representation of knowledge, the framing of entertainment, and the conduct of communication”, our understanding of construction and creation needs to be broad enough to allow for change in the future. I believe that viewing the work as construction and more expansive that just creation allows for this eventuality.

content as the center of learning