Be honest and transparent in all interactions.
Honesty and transparency are the most crucial components in this section. Again, it successfully captures the entirety of the spirit of the Responsibilities to Clients. All other listed principles require both honesty and transparency in order to be upheld.
Act with high standards
This is the most important concept in regards to Responsibilities to the Profession. As noted in section 1, codes, laws, and regulations are all subject to change. Ethics can be controversial within the context of any given situation. By committing to section 2., we are committing to holding ourselves accountable to the highest professional and ethical standards in any given relationship.
Ensure the findings released are an accurate portrayal of the research data
I find this to be the most crucial aspect of our Responsibility to the Public. Accurate data should be presented objectively, without manipulation with the intent to mislead.
Respect
"Respect" is the most crucial component in this section. It is a sort of "umbrella" term that captures the essence of all the other principles outlined. None of the principles can successfully be adhered to without respect within each situation.
Imagine having instant access to the world's knowledge in your pocket. Something that everyone should be able to use and the discerning should appreciate.
marketing copy
Marketing copy is content written to promote or sell a product or service or to persuade readers to take a certain action. Marketing copy is a useful tool that educates customers, provides resources and details contact information to help businesses increase awareness of their products and services.
In my very next letter, Letter XVI, I reported that Conor had perhaps heard our concerns about the cult connotations, and also decided to move away from the use of it too.
I always thought of the #RoamCult hashtag as a bit tongue-in-cheek, but certainly something with a more positive framing could be chosen.
It's interesting to hear that the project seems to have gone quiet and that the perception is that people are leaving for other projects (many of them open source, which is one of the spaces many of the early adopters were already working in).
There's definitely a drive in a lot of this space for people to own their own data given it's direct value to them over other (more social facing) tools.
Hybrids: Between Industry and Academia ft. Nurit Nobel (Episode 016). (2020, August 9). https://www.youtube.com/watch?v=_oRegXaGsTU
a) Spend ahead of your market shareWe should avoid the temptation to rush into developing work until we know what the budget levels are. If businesses are not investing ahead of market share then the chances of growth are significantly diminished, putting an unfair burden on creativity to make up the shortfall.Equally, we should avoid signing up to Performance By Results contracts without knowing what the investment behind our work will be. As Peter Field has reminded us, brand targets cannot be divorced from the communications budget: “A target that is realistic with one budget level can become unrealistic when this is lowered.”b) Treat creativity as essential, not a nice-to-haveCreativity isn’t an indulgence. Aside from optimal investment levels, it’s the biggest lever of growth available to a business. c) Seek fameContent that gets talked about, shared, played with is demonstrably more powerful than content that simply gets viewed. Though people still need to know about it for those effects to take place.
Inzichten hoe creativiteit en overspenden kunnen zorgen voor meer marktaandeel en meer share of voice. Aan de hand van onderzoeken en awards in creativiteit en effectiviteit.
Noorazar, H. (2020). Recent advances in opinion propagation dynamics: A 2020 Survey. ArXiv:2004.05286 [Physics]. http://arxiv.org/abs/2004.05286