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  1. Aug 2022
  2. Jul 2022
    1. MARKETING THAT WORKS FOR HVAC AND PLUMBING CONTRACTORS

      getting better traction especially on search results for plumber or hvac contractors.

  3. Jun 2022
    1. personal knowledge management (#PKM),#SecondBrain, #BASB, or #toolsforthought. Share your toptakeaways from this book or anything else you’ve realized ordiscovered

      smart marketing for those who may be more naïve...

    2. Quantum Notetaking

      really?! now we're selling something wiz bang!

  4. May 2022
    1. Songwriters areknown for compiling “hook books” full of lyrics and musical riffs theymay want to use in future songs. Software engineers build “codelibraries” so useful bits of code are easy to access. Lawyers keep“case files” with details from past cases they might want to refer to inthe future. Marketers and advertisers maintain “swipe files” withexamples of compelling ads they might want to draw from

      Nice list of custom names for area specific commonplaces.

    2. After taking my course

      always be marketing... there's a hidden nudge here that there might be knowledge in the course that isn't contained in this book...

    1. Remote Marketing Jobs

      About Smooth Remote

      Smooth Remote is simply the smoothest remote job board around for anyone on the lookout for remote work. Whether you’re looking for smooth sailing in an established corporation or a new adventure in an innovative startup — your journey starts here. Breeze through the latest remote jobs and find your next destination.

      Whether you’re looking for a junior or senior position, remote marketing jobs are on the rise with plenty of exciting and flexible positions tailored around your remote requirements.

      Remote marketing jobs include everything from writing small-scale product descriptions all the way up to Marketing Directors. There are entry-level remote marketing jobs here, to roles that require a decade or more of experience. From high-flying, high-growth startups to fully fledged blue-chip corporations, they all need a marketing department.

      And marketing departments are chock-full of the kind of remote marketing jobs you’re looking for, no matter your level of experience. And, because it covers so many different areas like writing, design, SEO, and strategy — it won’t be long before you start interviewing for the kind of remote marketing jobs you’ve got your eye on. It’s not a bad idea if you haven’t got the right level of experience to look out for some smaller entry-level freelance positions, and then once you’ve built up a bigger portfolio to try your hand at applying for the more senior remote marketing jobs we’ve got available.

      Smooth Remote covers it all! And, if you have any questions about any of our positions, please don’t hesitate to drop us a message and we’ll give you some handy hints to help get you on your way to the remote marketing jobs you’re looking for. You can also check our blog for some helpful interview tips. Whether you’re a word wizard with an eye for catchy headlines, or a designer with an eye for cool concepts, you’ll find what you’re after on our remote marketing jobs board.

      Click here to know more about remote marketing jobs.

    1. Find remote jobs, smoothly!

      Find the best curated latest remote jobs from home in top categories and work anywhere! For remote developers, designers, and more. The smoothest board with 100% fully remote jobs.

      About Smooth Remote

      Smooth Remote is simply the smoothest remote job board around for anyone on the lookout for remote work. Whether you’re looking for smooth sailing in an established corporation or a new adventure in an innovative startup — your journey starts here. Breeze through the latest remote jobs and find your next destination.

      Remote Marketing Jobs

      Whether you’re looking for a junior or senior position, remote marketing jobs are on the rise with plenty of exciting and flexible positions tailored around your remote requirements.

      Remote marketing jobs include everything from writing small-scale product descriptions all the way up to Marketing Directors. There are entry-level remote marketing jobs here, to roles that require a decade or more of experience. From high-flying, high-growth startups to fully fledged blue-chip corporations, they all need a marketing department. And marketing departments are chock-full of the kind of remote marketing jobs you’re looking for, no matter your level of experience.

      And, because it covers so many different areas like writing, design, SEO, and strategy — it won’t be long before you start interviewing for the kind of remote marketing jobs you’ve got your eye on. It’s not a bad idea if you haven’t got the right level of experience to look out for some smaller entry-level freelance positions, and then once you’ve built up a bigger portfolio to try your hand at applying for the more senior remote marketing jobs we’ve got available.

      Click here to know more about fully remote jobs.

  5. Apr 2022
    1. The day after his mother's death in October 1977, the influential philosopher Roland Barthes began a diary of mourning. Taking notes on index cards as was his habit, he reflected on a new solitude, on the ebb and flow of sadness, and on modern society's dismissal of grief. These 330 cards, published here for the first time, prove a skeleton key to the themes he tackled throughout his work.

      Published on October 12, 2010, Mourning Diary is a collection published for the first time from Roland Barthes' 330 index cards focusing on his mourning following the death of his mother in 1977.

      Was it truly created as a "diary" from the start? Or was it just a portion of his regular note taking collection excerpted and called a diary after-the-fact? There is nothing resembling a "traditional" diary in many portions of the collection, but rather a collection of notes relating to the passing of his mother. Was the moniker "diary" added as a promotional or sales tool?

    1. Gerard Tellis and Peter Golder, both professors of marketing, conducted ahistorical analysis of fifty consumer product categories (including diapers, fromwhich the Pampers versus Chux example was taken). Their results showed thatthe failure rate of “market pioneers” is an alarming 47 percent, while the meanmarket share they capture is only 10 percent. Far better than being first, Tellisand Golder concluded, is being what some have called a “fast second”: an agileimitator. Companies that capitalize on others’ innovations have “a minimalfailure rate” and “an average market share almost three times that of marketpioneers,” they found. In this category they include Timex, Gillette, and Ford,firms that are often recalled—wrongly—as being first in their field.
    1. Which are the best YouTube marketing companies

      Are you looking for the top youtube marketing companies? Indidigital, a reputable youtube marketing companies, has created the most advanced YouTube Advertising Plans that may help your company perform better by creating an online YouTube Channel dedicated entirely to your company.

      We are one of the best youtube marketing companies, with a wealth of experience in YouTube marketing services. We can provide all of the digital assistance you need to ensure that whatever you put on your online YouTube Channel performs better.

      Indidigital, a youtube marketing companies, provides high-quality video promotion services at a moderate cost. youtube marketing companies- With its YouTube Marketing Services in India, we give you an unbeatable advantage in achieving the best outcomes.

      YouTube offers a unique take on TV programming, with video and notice seo plans divided into several groupings. YouTube is its own informal association, with all of the data and gadgets to effectively show up at various economics.

      YouTube, as one of the most engaging and traffic-rich platforms, can give your marketing strategies wings, and we, as one of the leading youtube marketing companies, can make it happen. Don't wait, we have a dedicated team of YouTube Marketing Experts ready to market your film on YouTube for higher exposure.

      It provides a one-of-a-kind opportunity for advancing and promoting in unique and inventive ways. Indidigital, being a youtube marketing companies, offers a variety of promoting and marketing services to help your brand in capitalizing on the stage's growing swarms. Our professionals will use this to build your group over time by creating appealing content that shows the beneficial influence of your image.

      YouTube marketing has become one of the most effective marketing tools for growing your brand. If you're looking for a few unique ways to boost your company's visibility, YouTube marketing may be the finest option.

      People use YouTube to learn more about brands and the items they sell, making it the second most popular search engine after Google. Our YouTube video marketing firm aims to do this by showing the audience exactly what they want at at the right time.

      https://www.indidigital.in/

      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    2. How to choose The Best SMO Packages India

      Is it genuine that you are searching for SMO Packages India? Indidigital offers humble web-based entertainment improvement packages in India. Web-based Entertainment Optimization is an immense way for growing consideration regarding new things and administrations across various virtual entertainment stages. Generally, a blockhead verification seo plan helps services with getting related with their vested party.

      By placing assets into SMO Packages India, you will support and further develop services among you and your clients. It is one of the techniques for building better brand care, empowering services and propelling changes with clients. We have three unmistakable virtual entertainment progression assessing and our SMO Packages India cost. All things considered investigate our Social Media Optimization Pricing Plans nearby.

      Web-based entertainment is the best instrument to develop an online neighborhood brand trust among your buyers. Billions of people use online entertainment channels nowadays and this is the explanation you should similarly use web-based entertainment the chiefs administrations to assist your picture with manufacturing a predominant web based standing and social trust. Our SMO Packages India cover all that you truly need to regulate and build better web based brand reputation and social trust.

      Around here at Indidigital, we confide in offering an unobtrusive yet best in quality Social media chiefs packages to our clients. This is the explanation we have three interesting month to month SMO Packages India to help our clients with extending their picture's social trust.

      People these days really take a gander at changed web based media stages to buy from brands and here our virtual entertainment the leaders packages help your business with building a positive brand reputation on the web.

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      SMO Packages India request help us with passing on the results which our client needs. Key, Advanced, and Enterprise SMO Packages engage our clients to achieve their necessities according to their monetary arrangement. We have sorted out some way to transform into the most needed SMO Agency in India since we notice several splendid rules of SMO administrations and a while later convey useful and fruitful virtual entertainment improvement packages.

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      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    3. How to choose the best SMO agency in Delhi

      Web-based Social Media Optimization Agency Delhi dense as SMO Agency in Delhi is an integral piece of automated marketing administrations. It is the cycle by which informal services and web-based entertainment is utilized to make openness or make mindfulness about a particular brand or a thing. Virtual entertainment is picked commonly these days for promoting brands and generating mindfulness about certain things considering the way that essentially all age bundles resort to online entertainment for generally in a day. The different web-based entertainment utilized for promoting brands and things are Facebook, Instagram, Twitter, Blog regions, and so forth SMO Agency in Delhi is comparative as SEO agency where the main excursion is to bring a webpage on the most elevated point of question things in a web crawler, generating web traffic.

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      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    4. Which is the best company for Social Media Marketing Services

      We as a Social Media Marketing Services Delhi are not here to only amp up your page, yet also make it perceptible to the right group. Our gathering of experienced social media chiefs appreciate the round of consistently creating interest for digitization of brands.

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      Social media stages are magnificent and the most easy approach to reaching your assigned group and begin a two-way conversation. Indidigital, a top Social Media Marketing Services Delhi, have the crucial capacity, capacities, and data to make the right approach to help you with holding your clients by dependably giving them huge and engaging substance.

      Since various billion powerful social media clients are there, you ought to have a working and positive presence to collect your picture. These stages offer unprecedented potential for viral service of contacts and content. Being an assumed Social Media Marketing Services Delhi, indidigital will outfit you with zeroed in on and precisely arranged deals with serious consequences regarding tap into this 'Viral Power' for your business. Our social media marketing procedures are taken a stab at different services and reliably invigorated to walk around the propelling examples of social media.

      The whole world has moved to their mobile phones. Indidigital grasps that your "Picture SHOULD BE WHERE YOUR AUDIENCES ARE". Our SMM campaigns are planned to isolate your client responsibility across the stages. With our specific and focused administrations, we convey your picture clearly in assistance with your groups to make/increase allies who could change into leads. Our gathering continues to create to help what is happening of our service as the best Social Media Marketing Services Delhi, India.

      Indidigital is a gathering of innovative and indispensable Social Media Marketing Services Delhi. We will probably help out new companies, medium size business and brands to help them with filling in the automated world.

      https://www.indidigital.in/one-best-social-media-marketing-companies-delhi/

      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    5. How to choose the best social media marketing companies pricing

      There is no such thing as this second, on the off chance that you're not particularly unique on social media, your picture for a considerable number of individuals. Social media marketing empowers you to connect with your group and grant you to research the uttermost down the line markets to foster your business impressively further. Right when you are looking for a service or office to manage your social media descriptors, you could have various options, but picking the best social media marketing companies pricing choice is totally in your grip. Thus, if you scratch your head searching for the best service to build up your quality on social services, look no further. We have all the significant inclination to support your picture. Unwind, we understand how huge it is for your business to be socialized, which is the explanation we have made of social media marketing companies pricing that are especially planned for you.

      Our broad social media marketing commitments offer various approaches to enabling your business with results-based social media marketing companies pricing. The standard goal of our social media marketing companies pricing is to make countless potential clients and anticipated clients. We totally appreciate that each potential client has an unprecedented viewpoint and an original buyer character. For this, we offer re-tried social media marketing that totally meets your business needs. We totally support your social media marketing and provide you with a ton of time to give a bold exertion in your field, that is to say, manage the regular exercises of your business.

      Versatile expansion social media marketing companies pricing with a level month to month charge subject to a revelation assessment of your goals and openings. Our social media marketing companies pricing relies upon the value of your targets and the resources for hit them. We produce remarkable photo, video, sensible, and spiced up substance-agreed with your style guide and improved for each stage. Social media content is presented as thoughts, conveyed in clusters, and yours to have. Paid and regular social media marketing companies pricing starts as a degree add-on, and is associated with our up retainers. Content gatherings are examined in standard units subject to the volume and complexity of each post.

      https://www.indidigital.in/product-tag/social-media-marketing-companies-pricing/

      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    1. Every business person is aware that having a good service or great product offering is not even half the battle. The most flourishing companies are the ones that manage to stand out from the marketing and digital field and receive consistent customer interest and awareness. You can have access to the best products but without an effective marketing strategy, your business will struggle a lot and would not get a chance to stand out. In this article, we are going to read about new marketing books to understand marketing in a different way.
    1. Medieval manuscripts did not include title pages, and bibliographers identify them by incipit or opening words: no special markers were needed to recognize a book that one had commissioned and waited for while it was copied.185 By contrast, a printed book needed to ap-peal to buyers who had no advance knowledge of the book, so the title page served as an advertisement, announcing title and author, printer and/or book-seller (where the book could be purchased), generally a date of publication, and also additional boasts about useful features—“very copious indexes” or a “cor-rected and much augmented” text. T
    1. If you want to understand how Tesla can become the most valuable car company in the world without needing to spend a dime on advertising, while its competitors futilely buy Superbowl ads, or why 170,000 people pilgrimage annually to Dreamforce for the opportunity to be sold Salesforce products, the answer is that the founders of these companies have created a movement. Obviously, it couldn’t happen if they didn’t also make great products, but marketing is the amplifier of all their other efforts. If sales is like hand-to-hand combat, great marketing is like having an air force.There is a playbook for this. I call it Movement Marketing. It is also known as “earned marketing” because you can’t just buy it, you have to earn it. Unlike paid campaigns, there is no formula for ROI. Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are. This is undeniably crucial, but since the metrics are hard to quantify, founders often have trouble with it.

      Fascinating to see how brands have carved out this earned marketing space.

  6. Mar 2022
    1. First is that it actually lowers paid acquisition costs. It lowers them because the Facebook Ads algorithm rewards engaging advertisements with lower CPMs and lots of distribution. Facebook does this because engaging advertisements are just like engaging posts: they keep people on Facebook. 

      Engaging advertisements on Facebook benefit from lower acquisition costs because the Facebook algorithm rewards more interesting advertisements with lower CPMs and wider distribution. This is done, as all things surveillance capitalism driven, to keep eyeballs on Facebook.

      This isn't too dissimilar to large cable networks that provide free high quality advertising to mass manufacturers in late night slots. The network generally can't sell all of their advertising inventory, particularly in low viewing hours, so they'll offer free or incredibly cheap commercial rates to their bigger buyers (like Coca-Cola or McDonalds, for example) to fill space and have more professional looking advertisements between the low quality advertisements from local mom and pop stores and the "as seen on TV" spots. These higher quality commercials help keep the audience engaged and prevents viewers from changing the channel.

    2. One of my favorite marketing frameworks is called “AIDA”. It assumes the buyer goes through a linear process of awareness (A), interest (I), desire (D), then action (A).

      There is a marketing framework called A.I.D.A. which describes the progression a potential buyer experiences: awareness, interest, desire, and finally action.

    1. Posting a new algorithm, poem, or video on the web makes it a vailable, but unless appropriate recipients notice it, the originator has little chance to influence them.

      An early statement of the problem of distribution which has been widely solved by many social media algorithmic feeds. Sadly pushing ideas to people interested in them (or not) doesn't seem to have improved humanity. Perhaps too much of the problem space with respect to the idea of "influence" has been devoted to marketing and commerce or to fringe misinformation spaces? How might we create more value to the "middle" of the populace while minimizing misinformation and polarization?

    1. Each highlighted statement expresses political talking points aligned to induce trump-like support.

      Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.

      His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.

      The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.

  7. Feb 2022
  8. Jan 2022
    1. Another company, Pietra, connects influencers with manufacturers in order to help them launch their own product lines.

      When manufacturers, like Pietra, help influencers manufacture their own product lines, we've taken another step from big celebrities having their own product lines (think Martha Stewart cookware and other lifestyle plays her company has made).

      This is splitting the difference between the Tupperware parties of old where you're empowering your users to sell your product and having celebrities sell your product.

      What is the next step along this evolutionary path of breaking down the sales funnel? Can it be disintermediated further?

      Another example of this are the thousands of small Etsy shops that are churning out products as intermediaries. An example of this is the proliferation of sticker companies that are selling somewhat custom designs for 2-3x the going rate and adding a rather large mark up for themselves. In this case there are at least some modest creative pieces being added in the value chain, but at what overall cost?

      Will everyone be a manufacturer? When does it all become Amway?

    2. Even major corporations such as Qantas Airlines, Red Bull, and the Los Angeles Clippers have started putting a Linktree in their Instagram and TikTok bios, Anthony Zaccaria, Linktree’s co-founder and chief commercial officer, told me. These companies all have expensive websites, but he said that link-in-bios have come to represent a space in between social media and websites: a regularly updated page where artists can plug their new music, airlines can promote their new flight routes, and even non-influencers can list out the TV shows they’re currently watching. While a traditional website might remain relatively static over time—an airline like Qantas, for instance, is always going to want its flight-booking tool to be front and center—a link-in-bio is a sort of ever-shifting homepage, the ideal spot for brands and influencers to house updates or tout new products.

      Who says the link in bio needs to go to a company's homepage? Why couldn't it be a custom landing page geared toward the social media site the link is placed on?

      The reasoning here is completely false.

    1. A lagniappe (/ˈlænjæp/ LAN-yap, /lænˈjæp/ lan-YAP) is "a small gift given to a customer by a merchant at the time of a purchase" (such as a 13th doughnut on purchase of a dozen), or more broadly, "something given or obtained gratuitously or by way of good measure."[2] It can be used more generally as meaning any extra or unexpected benefit.
    1. https://www.youtube.com/watch?v=z3Tvjf0buc8

      graph thinking

      • intuitive
      • speed, agility
      • adaptability

      ; graph thinking : focuses on relationships to turn data into information and uses patterns to find meaning

      property graph data model

      • relationships (connectors with verbs which can have properties)
      • nodes (have names and can have properties)

      Examples:

      • Purchase recommendations for products in real time
      • Fraud detection

      Use for dependency analysis

    1. In my very next letter, Letter XVI, I reported that Conor had perhaps heard our concerns about the cult connotations, and also decided to move away from the use of it too.

      I always thought of the #RoamCult hashtag as a bit tongue-in-cheek, but certainly something with a more positive framing could be chosen.

      It's interesting to hear that the project seems to have gone quiet and that the perception is that people are leaving for other projects (many of them open source, which is one of the spaces many of the early adopters were already working in).

      There's definitely a drive in a lot of this space for people to own their own data given it's direct value to them over other (more social facing) tools.

    1. Digital marketing or online marketing is the promotional method for a business or brands and how to introduce products or services to potential customer by utilize the internet and variety of digital communication. The tools are such as email, social media, and website or blog advertising, text and multi media messages (messenger) as a marketing channel. Whatever it is, if a marketing and advertising program use digital communication tool then we call it as digital marketing. Digital marketing had been bypassing all marketing efforts and strategies that use gadget, electronic device and internet all around. And the great person behind digital marketing concept and strategy is Philip Kotler (Chicago IL USA).

      What is Digital Marketing?

      Digital marketing or online marketing is the promotional method for a business or brands and how to introduce products or services to potential customer by utilize the internet and variety of digital communication. The tools are such as email, social media, and website or blog advertising, text and multi media messages (messenger) as a marketing channel. Whatever it is, if a marketing and advertising program use digital communication tool then we call it as digital marketing. Digital marketing had been bypassing all marketing efforts and strategies that use gadget, electronic device and internet all around. And the great person behind digital marketing concept and strategy is Philip Kotler (Chicago IL USA).

      Read more on Free Advertising Blog

    1. Controversy kills. Or, anyway, life is too short, the times too weird, and profit too fleeting, to suffer for it.

      Just a few years ago the prior Hollywood and publishing marketing maxim had been "any publicity is good publicity."

  9. Dec 2021
    1. Tips and Tricks to Success Used by Top Digital Marketing Companies

      Making your website or business to rank on Google is a tough yet important task. Everyone likes to boost sales, conversion and ROI with the help of digital marketing. Abiding by some effective tips and tricks helps a reputed digital marketing company to bring about the desired change. So, it is good to hire the services of the best one.

    1. Are you looking the best digital marketing expert in Bangalore

      Best digital marketing expert in Bangalore, Aditya Aggarwal is India's top digital marketing guru. He is perhaps the most trusted figure in Best digital marketing expert in Bangalore, with a focus on giving customers outcomes through the digital media. I can assist you in growing your internet business as your online marketing specialist in India. My clients benefit from first-rate destinations, web advertising, lead generation, and a variety of other services that I provide.

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      Best digital marketing expert in Bangalore has built his digital marketing project from the perspective of the consequences of a culture that has been preserved in his submitted staff at Shoot Order and its interests. He's led missions of brands taking leisurely strolls around new domains or studied the paths of set-up marketing campaigns.

      Aditya Aggarwal, the Best digital marketing expert in Bangalore, perhaps more than other experts in many industrial fields, does not accept the usual persona of getting his capacity from experience or intuition. He is reliant on a consistent design that maintains a proof-based concept and work measure.

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    2. Who is the best Digital marketing consultant in Delhi NCR

      Aditya Aggarwal, the Digital marketing consultant in Delhi NCR, is perhaps superior to most specialists in several industry fields. He does not accept the usual persona of getting his ability by experience or intuition. He is reliant on the dependable design's proof-based thought and work measurement. He has built his digital marketing project on a point of view on the aftereffects of a culture ingested in his Shoot Order submitted workforce and its interests.

      Digital *marketing consultant* in Delhi NCR has a wide range of digital marketing affiliations, from fresh connections to top-of-mind brands. He's overseen missions of brands taking leisurely strolls across new domains or evaluated marketing campaigns that had been put up.

      Any brand or association looking for a Digital marketing consultant in Delhi NCR can come to us for help. We'll have a separate talk regarding Aditya Aggarwal's administration as a digital marketing consultant in Delhi NCR. We are giving a fantastic demonstration of digital marketing administrations in India to assist business owners and new entrepreneurs.

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    3. Are you looking for top influencer marketing agency delhi

      Notwithstanding what industry your affiliation is in, your clients are utilizing the web media dependably. It is important that the top influencer marketing agency Delhi keeps them pulled in and associated with your image so that you're ceaselessly their most ideal choice. On the off chance that your affiliation is offering a thing or association, you can wager that there are individuals discussing it and searching for affiliations that give it. Our internet based media boss association will assist your business with joining the discussion and produce new leads. You really want to look at what top influencer marketing agency delhi your clients are saying about your relationship through electronic media and react to their tendencies. Our internet based media the bosses associations rotate around featuring the positive bits of what your affiliation needs to offer that might be of some value and react truly to negative comments. Most business visionaries and marketing supervisors don't get the opportunity to deal with the amount of their internet based media channels. Every individual from our firm got their accreditation in electronic media. The board and our top influencer marketing agency delhi can help you with making a mockery of your marketing objectives and another client base. In the hour of progress, be the change. We assist you with changing the standard technique to deal with the general procedure. You might have looked into SEO, Google Ads, ORM, Email Marketing, yet have you tried any of them? Undoubtedly, we have. Expand your span with us over the mechanized stages and pull in your clients. Building a brand is most certainly not a one-day game, it requires apparently everlastingly to accumulate their names. What groups do they do? Put forth an attempt not to push!! top influencer marketing agency delhi assists you with doing that. Our creative social affair upholds you with eye drawing in logo, advancement plans, real records, business brand character, business cards, and letterheads to assist you with denoting your image among the various enemies looking out. Spread your image across the market with influencers. Their wide appearance uninhibitedly helps your image contact the new goals. top influencer marketing agency delhi will assist you with interfacing top influencers of the business. Focus on the gigantic and right gathering with the right methodology.

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    4. We are the best social media marketing service in uttar pradesh

      The long stretches of restricting your media to ordinary channels are all gone. Most businesses have a finite marketing financial game plan, so it looks great to spend it cautiously. Marketing through social media marketing service in uttar pradesh can be altogether doable and financially astute. In the event that your clients and potential customers are on social media, you should be clear there as well. Different businesses either don't have the chance or authority to focus on running their social media marketing tries themselves. Instead, they like to work with social media marketing work environments to assist with relating their records on social media. Occasionally, this might involve operating corporate social records; in others, it might be PPC social advertising. You might even decide to run the two different choices, maybe combining it with social media marketing service in uttar pradesh . With the increase of social affiliations generally through quite a long while, it should not stagger to find that different working environments advance social media services. We have organized a synopsis of the leading social media work environments in this article. Brandezza assists brands with various bits of their social media marketing service in uttar pradesh by deploying result-driven services around social strategies, content creation, neighborhood board, paid social advertising, influencer marketing, and that is just the beginning. They split their services into innovative and creative, neighborhood board, social media approach, and social paid advertising. Right when their gathering has an understanding of the business and branding, they move into a conversation around a brief. social media marketing service in uttar Pradesh is a prominent association of India . It very well may be a mission, an intermittent occasion, or anything in the middle. After the succinct, they move into a brainstorm meeting, using grouped brainstorming techniques to think of surprising contemplations for different social stages. Right when they are set up to dispatch their structure, they continue to test, quantify and improve. Assuming you pick an area, Brandezza utilizes neighborhood to address your image, keeping the page piled up with new substance, effectively participating in discussions with your partners. Near the finish of reliably, they audit their undertakings, including liability and aficionado improvement. social media marketing service in uttar Pradesh is a respected association .

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    5. We are the best influencer marketing agency in delhi

      Have you looked into the mainstream term, "Influencer marketing?" Well as the time has been changing at a quick speed and the model is a growing FAD, we want something which makes a headway in regular society. Influencer marketing is a basic fragment of modernized marketing where brands use influencers from all domains be it clinical, genuine, social, political or enticing speakers to acknowledge their brands. Influencers are the individuals who have a submitted social following and are seen as specialists within their strong point. Influencer marketing chips away at the high extent of trust that influencers have made with their following, and thoughts from them fill in as a kind of amicable evidence to your image's practical clients. best influencer marketing agency in delhi , brands offer notable praised individuals pay or satisfaction to acknowledge their brands/administrations or to help their causes. Brandezza being the best influencer marketing agency in delhi works expertly in this field. This, in any case, influences a continually increasing number of individuals to purchase their things. Influencer marketing is essentially content-driven marketing attempts, visual headways, crusades, and so on Enormous or little brands collaborate with masters and influencers to move their business Brandezza fills in as best influencer marketing agency in delhi , plans, executes, and controls marketing and advertising tries with grounded and striking online media influencers. Influencer marketing administration in Delhi, on an exceptionally fundamental level infers advertising for brands with top electronic media influencers. Such paid advertising winds up being compelling for brands, as it obviously bases on the gathering who follow these influencers. We work on extraordinary marketing strategies for brands and dissipate the substance that will make the notoriety of the business. Brandezza is best influencer marketing agency in delhi , helps the brands with adapting up to genuine brands. Brandezza as an Influencer marketing agency in Delhi, assists with propelling brands through thin positions, challenge giveaways, hashtag crusades, imaginative influencer crusades. These missions help to make social devotees. Brandezza working as best influencer marketing agency in delhi is a devoted agency that bases on advertising through electronic media influencers and online media handles. We have a huge pool of high-performing influencers with unsurprising and hardworking stories of creating useful online media marketing attempts.

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    1. a lot of people start with learning and then they build things and then they close the circle but there's one key piece missing here and some people hate the word but you 00:29:54 learn to love it eventually it's called marketing and marketing means a lot of things to a lot of people but what it means to me is getting the word out because someone else will if you don't and 00:30:05 you are awesome you just have to realize that maybe not everyone knows right away so you should really talk about it more maybe at conferences see what i did there 00:30:17 um maybe on twitter maybe you can just tell your friends and maybe you can ask people to contribute and to support you like what's wrong with that somehow it's frowned upon in the community that if you do 00:30:30 marketing you're not doing it for real but i think that's not true um i think that if smart people and patient and um passionate people as well 00:30:44 if they did marketing then the world would be a better place because i'm pretty sure the evil guys do marketing so do your homework

      Marketing is very critical but it has negative connotations in the open source community because it is associated with mainstream business , after all, marketing is derived from the word "market".

      Perhaps it is better to think in psychological terms. If we have a great idea, the internet is a way to reach billions of eyeballs. Everyone is, in a sense, forced to compete in an attention economy. Instead of marketing, we can also use the words "attracting attention", because that is really what we are trying to do, be an attention attractor.

      The Indieverse, being developed by knowledge architect Gyuri Lajos, offers an alternative to marketing. Marketing is an attention attractor that relies on a "push" strategy. We are making content and pushing it out to different parts of the world we think may resonate with us to attract attention.

      Instead, the Indieverse, with its built in read and write provenance can act like a "pull" attention attractor. People can discover you through the built in discoverability aspects of the indieverse. Unlike the private sector, which uses this pull method to try to match you to stuff they want to sell you, Indieverse inegrates tools that exposes relevant content to you. If that content has demonstrably improved your life, which can be tracked through your public sharing, you can sponsor or reward that content. Microsponsorship can even be built in.

    1. “ Card catalogs can do anything ” — this is the slogan Fortschritt GmbH

      What a great quote to start off a book like this!

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    Annotators

  10. Oct 2021
    1. For service and product advertisements, the internet has become an important medium now. Every company that can afford radio, print, and TV advertisements have also ventured on the Internet into placing ads.

      But, how can you make sure that your ad can be seen by your target customers with millions of websites out there being visited by millions of computer users, and that your leads will be followed by these users? In this article app promotion company, prepared for you a few tips are here.

      1. Place ads on your target customers' websites frequented. You need to define who will be your target customers before doing this. There will gain attention by placing an ad on sites that they usually visit will increase the possibility of your ad and your target customers will be followed.

      Consider also the website’s traffic, search engine placement, external linking, and the other ads placed on it. If there are other sites that link to this site, external linking will determine it. This will mean that even if they are browsing a different site, people can get to the site where your ad is placed. Just check if any of your competitors have ads on this site.

      1. On some sites placing ads cost some money. There are also sites that can place a link to your product, service or site, in exchange for having their link being displayed on your site. About the newsletters sent by site owners to its mailing list members regularly, it is also true.

      Having sites link to your pages and having helpful links placed on your site also help in boosting search engine ranking. To make a statement that your site’s content is important, this is similar that other sites have links to your web pages.

      The first suggestion for those who have the product and want to market products through the internet:

      • Learn first, how much the ‘market demand’ for the goods you want to sell.
      • Type the name of your product or your ‘target market’ that is approximately related to the product.- Do research, how much the desire to market your goods.

      • If the result has many, this means good news! you just develop strategies, but before all of these strategies, of course, you must create a website and used good a website script.

      • Conversely, if the product does not have an interested buyer, you can still do something!

      One thing that makes the internet amazing to me, even though sometimes we want a selling product that does not exist or maybe more appropriate if I say “not yet” there, then we can “create” a new target market through our creativity!

      For instance, I have a traditional puppet factory. Then I would like to sell my “traditional puppet” through the internet. After I do market research, it appears that very few people who find puppet on the internet, because so many foreigners who do not know about puppets. So what, I will give up and then close my traditional puppet factory? Of course not! If so, it’s not a business!

      Our team mobile app promotion services  advise you always thinking creatively. And to be creative, are required to always practice. A person can be creative at the time he does start to put aside a little time to think about what he must do to complete a problem.

      The more our brain is trained to continue to think creatively, then our creativity will be more tested. And who knows with the elapsing time, also with the experience, training, trial, and error, you may become a ‘creative genius.

    1. As early as 1928, Edward Bernays recognized propaganda as a modern instrument to produce productive ends and "help bring order out of chaos".

      Amy Westervelt delves into the history of propaganda to uncover the deceit at the heart of public relations, marketing, advertising, and design in an analysis of the business strategies of oil and gas companies in the podcast, Drilled.

      Westervelt pays particular interest to Edward Bernays.

      “Sigmund Freud’s nephew, Edward Bernays, coined the term ‘public relations’ when propaganda started to become a negative term. His specialty was using psychological know-how to manipulate the masses and orchestrate cultural shifts in his clients’ favor (clients like Standard Oil, the American Tobacco Company, and General Motors).”

  11. Sep 2021
    1. Get the best Viral Marketing Agency in India In the event that we do viral marketing by procedure for electronic media the proportion of the individuals who are in the distinctive online life will come to think about your administrations, brands, things and begin purchasing your things, administrations which can help in increase in proposals of your business. Is it genuine that you are looking out for approaches to manage and overseeing interfaces with billions of individuals to plug your extraordinary administrations? By then Viral Marketing Agency in India is the ideal position and best framework. It insinuates the online movement that mainly relies on the informal exchange for brand mindfulness. Brandezza offers a viral marketing technique that guarantees changes nearly to lift the appeal. Moved confined time recordings on YouTube at any rate with no fundamental points of view? Give your stores a back sitting methodology by assigning The Brand improvement, Mumbai, India as the Video Marketing Administration Agency. The Viral Marketing Agency in India group at Brandezza is outfitted with imaginative plans to make recordings so instruments that would in turn explain your video to get prominent online. We give all of you the blueprints expected to influence your business and increase bargains. We do a wide level of marketing like-Facebook marketing, LinkedIn marketing, Viral Marketing Agency in India, and so on Our marketing pack is a specific gathering with an understanding of more than different years. Who can manage your issues by providing you the best marketing answers for your business? There are different approaches to manage direct viral marketing to move your business, video marketing, content marketing, and web journals marketing, and so forth Viral Marketing Agency in India will help in the improvement of your business and make an increase in bargains. Begin Making Benefits Through Viral Marketing. Viral Marketing Agency in India is a Marketing which will viral every one of the reports on your things, brands, administrations to individuals all around of online life regions, and so forth There are in excess of a colossal number individuals there by systems for electronic networking and electronic media destinations that are searching for their principal administrations, things. Right when we do Viral Marketing Agency in India to your picture, thing, and so forth By then there will be progress in your systems.

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    2. Find affordable Social Media Marketing Agency in Uttar Pradesh

      We give genuine examination, social audits that manage your spending limit. We ensure an impact in your site's dynamic time gridlock proportionately as profiteering. Social media marketing is an incredible course for businesses, considering everything, to show up at anticipated outcomes and customers. The Social Media Marketing Agency in Uttar Pradesh objective is to make content that customers will oblige their social design to interface with a relationship to increase brand introduction and make customer reach. Social media stages are instrumental in bringing about internet marketing, helping any relationship to restore its picture introduction and make customer reach. Social Media Marketing Agency in Uttar Pradesh itself is a stunt all term for zones that may give on an astoundingly essential level of stand-confined social exercises. With our social media marketing administrations, that is intended to improve the rankings of your site. In like way ambiguity over cutting edge stages has gotten more goliath than later in late memory. Social Media Marketing Agency in Uttar Pradesh is an extraordinarily genuine agency in uttar Pradesh. Our social media marketing measure ensures that your business gets a Social Media Marketing Agency in Uttar Pradesh unequivocally changed to your business destinations. Social Media Marketing Agency in Uttar Pradesh resembles an internet marketing that involves making and sharing substance on the internet in requesting to achieve your marketing and branding arrangements . Social Media Marketing Agency in Uttar Pradesh is a genuine and regarded agency in all over india. This change offered progress to a continually increasing number of equipped individuals/packs into learning pushed marketing and setting up their very own working surroundings. For any condition, a hint of the Social Media Marketing Agency in Uttar Pradesh couldn't suffer, while many were amazing in reaching the mountaintop and others are so far trying to accomplish their way towards establishing their organization . As an individual who has been in the business for over different years and progressed toward helping the business make through various marketing frameworks, how the Social Media Marketing Agency in Uttar Pradesh universe of marketing has progressed.

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    1. Vyas Giannetti Creative is a specialist digital marketing agency that offers the best SEO, Advertising, and social media marketing services in Mumbai, Bangalore and Delhi.

  12. Aug 2021
    1. https://indieweb.org/2012/Positive_Arguments

      It would be fun to revisit this. I'm not sure how much we can expand on the why portions, but looking closer at and thinking about expanding the how would be useful.

  13. Jul 2021
    1. To the surprise of the soup contingent, the first battery of questions didn’t touch on paper or printing. Instead, the Woodbridge delegation asked questions that focused on soup manufacturing and marketing: problems they had, issues they faced, how they could increase their own profit.
  14. May 2021
    1. What is meant by digital marketing?

      What is meant by digital marketing. digital marketing is a marketing techniques that involves,

      usage of digital medium such as internet and wireless for creating awareness,consideration,purchase and loyalty for a brand, product or a service.

  15. Apr 2021
    1. Watching Representative Katie Porter Grill Trump Administration Officials Is Still My Favorite Pandemic Pastime

      watching Katie Porter support repealing the SALT Caps has betrayed me to my core, shattered my hopes for what the Democratic party could be. pretending to speak for the middle class, she's giving an enormously regressive tax cut to the ultra-wealthy, and it's sickening to watch & soils my every memory of her fighting good fights. Incredibly dishonest & tragic, using so many fake GOP style "think of the middle class" ways to sell something that hardly affects them.

    1. Sorry to hear this Dan, but I might be able to help in terms of providing some perspective for moving forward.

      These days the idea of bestseller means selling in the range of 10,000 books. The average book released these days sells only 250 copies, so if you're over that, you're doing well.

      It's also incredibly uncommon for any publishers to put any serious money behind promoting their titles unless PR opportunities are falling off the trees for them. (This means that unless you've been selling a million copies of everything you write, they probably don't care.) Many publishers will assign you a pro-forma publicist to help when they can, but don't expect much from them. Most publishers will tell you to hire your own book publicist (usually for about $1,500-3,000 a month).

      My guess is that the first run of your book was probably 1,000 to 2,000 books, which will bring the cost of raw printing down to $2 a copy. If you need copies of your book and they're remaindering them, you might offer the publisher $1-2 a copy plus shipping to get 50 or 100 copies for yourself for hand sales over the next decade (for speaking engagements, etc.) or selling a few copies from your own stash on platforms like Amazon, Abebooks, Alibris, etc. The cost of keeping a book in print these days is usually around $12 a year and then they print them on demand.

      Some of the methods you mentioned, talks, online readings, etc. can be useful marketing for both you and your book(s). Look around your local community/state for book events, fairs, bookstores that invite authors, etc to supplement this.

      Depending on your next title, it might be worth hiring a publicist if you're going the route of a text accessible to a broader public.Often this can be a reasonable risk but getting copies into reviewers' hands can be helpful, as can radio or print appearances. Another option is to pay for adds in appropriate print magazine outlets related to your material.

      It's an uphill slog, but getting a publisher to take most of the risk and offering you all the free amenities of editing, proofreading, typesetting and distribution can be worth it in the end to get your material out.

      When choosing your next publisher/editor, have a bit of this conversation with them at the outset to see what expectations they have for themselves. Don't tip your hand though by letting them know prior sales numbers.

      Since you've got your own website/newsletter/social media presence, you should also look into affiliate accounts with the bigger online platforms. Chances are you're actually selling most of your own copies, you may as well get a 4% or larger cut of the referrals you're giving. Your link on this page alone could give you a reasonable little return on top of the boilerplate 7% you're probably getting from the publisher.

    1. Don’t replace words with emojis One thing you definitely don’t want to do is have your emojis get in the way of people being able to comprehend your subject lines. Emojis should be a complement to the words in your subject lines – they should never replace words themselves. It’s when people leave out words, right?
    1. We, at Cubiko Games, would love for Foundation to reach as many people as possible because it’s such a great game. We hope that the ‘stretch goals’, ’2 x reward‘ tiers and ’voucher codes’ will encourage people to back and share the campaign so that it reaches its full potential.  Then, hopefully, with more backers comes more exposure which, in turn, leads to the ultimate goal..... Foundation gets signed by a leading game manufacturer.
  16. Mar 2021
    1. Colleagues throughout the organization, andespecially those in administrative and leadershiproles, should also practice it so that evidence canguide key decisions. This is also true in the areas ofmarketing and sales, which thrive on the creationand circulation of bullshit.

      Bill Hicks would have approved of this.

    1. problems emerge: Customer-facing team members struggle to stick to a consistent message in the market; information isn’t flowing between customers and product teams; taking turns managing the company Twitter account isn’t working; and the founders have to manage the press alias.

      Examples of pain points when marketing is absent.

    2. At the same time, the internal demand for marketing grows: Engineering needs better market insights; product needs successful launches; sales needs more compelling materials; executives need external comms support; HR needs help with recruiting and retention; and customer success needs to scale and automate a lot of customer comms.

      Examples of value added by marketing.

    1. Targeting a Single Nation One of the ways this is illustrated is when a non-Jewish woman approached Jesus, begging Him to heal her demon possessed daughter (Matthew 15:21-28). In response, listen to what He said: “I was sent only to the lost sheep of Israel.” (Matthew 15:24) Does this mean Jesus did not care for this woman’s need? That He didn’t care about her soul? Absolutely not. Jesus loved the world and came to lay down His life for the sins of the world (John 3:16), but His strategy was to focus the majority of His 3 year ministry energies and resources on reaching the Jewish people, so they would reach the world. That was His plan, starting way back in the Old Testament with Abraham (Genesis 12-17). Oh, and by the way, Jesus did heal the Canaanite woman’s daughter. Targeting a specific people group does not necessarily mean you don’t care about others, or will never serve or sell to those outside your tribe.
  17. Feb 2021
    1. So, where did J.C. Penney go wrong? Well, while we admire their attempt to change, they attempted to destroy over a century’s worth of price conditioning consumers have been through with department stores and pricing in general. They weren’t completely off base, as consumers with more and more access to information (comparison shopping engines, consumer reports, etc.), are beginning to realize that the value of products is determined much differently than a sticker would suggest. Yet, assuming that most soccer moms (and dads) wouldn’t fall prey to the colorful print ads tucked within the comics section in the Sunday paper, overlooks how much the majority of consumers value “winning” the retail game. Simply, deflating the perceived value causes customers to value the actual product less.
    1. Eh, that's just sales. Humans are dumb, panicky animals: just look at how J.C. Penny's "Fair and Square" initiative went.Short version: they went full-on no bullshit: no limited time sales, no fake prices discounted, things cost what they cost, no more FOMO, no waiting for deals.It tanked. Horribly.
    2. Why do companies insist on making deals a gamble? Is it basically just to capture FOMO sales?Both rhetorical questions.Edit: I'm talking about how you can pay one price for a deal and then a couple months later it's even cheaper.
    1. <small><cite class='h-cite via'> <span class='p-author h-card'>tantek</span> in #meta 2021-02-21 (<time class='dt-published'>02/22/2021 08:49:58</time>)</cite></small>

    1. Marketing bullshit(a.k.a. puffery)Exaggerated or false claims by marketersthat amplify the features and performanceof a product or service (Chakraborty &Harbaugh, 2014).In 2000, a court ruled that ads from the PapaJohn’s pizza company stating “Betteringredients. Better Pizza” could not beverified as fact and should be deemedpuffery
    1. Great pricing plan names that illustrate the type of plan you’re about to choose – from simple “hammering” for quick storage to the full blown “crane” offering unlimited storage.
    1. ClickFunnels is for ambitious dads who want to leave their 9-5 job. It’s for stay-at-home moms who want to build a business of their own. It’s for the college grad who wants to make extra money online.  Ultimately, it’s for crazy entrepreneur-types who want to change the world and build a better life. 
    1. The "World Population", "Born with No Access to the Gospel Today", "Deaths without Christ Today" counters are sobering.

  18. Jan 2021
    1. This metric will not populate for profiles that are synced from an integration (with the exception of Mailchimp and some third-party form integrations), added through your API, or uploaded to a list via a CSV file or copy/paste. As a result, there will likely be more profiles in your list than those associated with this specific metric.

      I've seen some companies use the Subscribed to List metric as a way to segment their subscribers... This could miss some people if you're hoping to capture everyone in your "list"!

    1. Popular food delivery apps typically allow customers to tip drivers a percentage of their meal’s cost, with the default tip often ranging from 10% to 25%. Grubhub switched from that model Dec. 16 when the Chicago company rolled out new fees for customers in California to help cover the costs of driver benefits granted by voters in the state last month. The app now defaults to zero, or no, tip.A new message also appears atop the prompt, saying customers may “Leave an optional tip on top of Driver benefits.” Drivers said the change is costing them and offsetting any gains from the newly added benefits.

      power of default

  19. Dec 2020
    1. “Your riders should want to be you or fuck you. That was the mantra,” a former instructor I’ll call Bobby says. “And those two concepts are not mutually exclusive.”

      An odd-sounding, but somehow very American sales mantra.

  20. Nov 2020
    1. this article will help you best with 10 easy steps to build a perfect mobile app business plan. These 10 steps are divided into three parts based on the marketing stage your app reached.

      This article will help you with 8 easy steps to build a perfect mobile app business and marketing plan.

    1. Once you have pageviews in your warehouse, you’ll need to do two thingsSessionization: Aggregate these pageviews into sessions (or “sessionization”) writing logic to identify gaps of 30 minutes or more.User stitching: If a user first visits your site without any identifying information (typically a `customer_id` or `email`), and then converts at a later date, their previous (anonymous) sessions should be updated to include their information. Your web tracking system should have a way to link these sessions together.This modeling is pretty complex, especially for companies with thousands of pageviews a day (thank goodness for incremental models 🙌). Fortunately, some very smart coworkers have written packages to do the heavy lifting for you, whether your page views are tracked with Snowplow, Segment or Heap. Leverage their work by installing the right package to transform the data for you.

      [[1. Gather your required data sources]] - once we have data, we need to do two things [[sessionization]] - the aggregation of pageviews / etc into a session

      and [[user stitching]] - when we have a user without any identifying information, and then converts - kind of like the anonymous users / signups - and trying to tie them back to a source

    2. So what do you actually need to build an attribution model?Raw data in your warehouse that represents customer interactions with your brand. For ecommerce companies, this is website visits. For B2B customers, it might be conversations with sales teams.SQL

      to build an [[attribution model]] we need the raw data - this raw data should capture the [[customer interactions]], and in our case - also partner interactions, or people working with the partner?

    3. Modeling marketing attribution Marketing attribution has long been one of the stickiest problems in analytics. But with raw data, SQL, and dbt a previously complex problem can become beautifully simple.

      [[marketing attribution]]

    1. From the restaurant’s perspective, the service-boundaries in time were quite short

      This reminded me of the marketing concept "Moments of truth" by A.G. Lafley (P&G), name ZMOT-FMOT-SMOT-TMOT - In my conference talk "Real, mental, virtual - Maps and reference points in the stores" that I gave back in 2012 at New Media Conference I briefly touched this subject.

      Moment of truth (marketing)) Zero moment of truth (ZMOT) decision-making moment - Think with Google

  21. Oct 2020
    1. people voting for Mr. Biden are more likely than the average adult to have had Grey Poupon mustard or Minute Maid orange juice (not frozen) in the house, while Trump supporters over-index on Ken's salad dressing and Pace picante sauce.

      Perhaps a way to do some community discussion to sway voters who might be purchasing these items?

    1. In my opinion it is okay to say your tool is revolutionary compared to existing ones. And it is hard to be fully unbiased about your own creation, I get it.
    2. The official Svelte blog, on the contrary, ends up mind tricking the reader by showing only one side of the coin, sometimes through upfront false statements about web technologies and other libs
    1. As Casper’s January IPO filing revealed, scale is all: in 2018 the company lost $92.1 million on revenue of $358 million, spending $126 million on sales and marketing and, according to one calculation, losing $160 on every mattress it sold.

      The problem with believing your own advertising. What happened to real capitalism?

    1. She reached behind her to her bookshelf, which held about a dozen blue bottles of something called Real Water, which is not stripped of “valuable electrons,” which supposedly creates free radicals something something from the body’s cells.

      I question her credibility to market claims like this. I suspect she has no staff scientist or people with the sort of background to make such claims. Even snake oil salesmen like Dr. Oz are pointedly putting us in hands way too make a buck.

    1. when we are given the space to consider our decisions, we tend to make fewer errors.

      think about examples where this isn't the case like high-pressure car buying

    2. We created a strategy that focused on providing some of that in-store expertise as content online. We called it non-product content because it was aimed not at selling you something, but at helping you achieve a task
    1. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.
    1. “You should write down your brand statement, and then EVERYTHING you communicate online (or around your customers) should be in line with that statement. In short, if it doesn’t advance your brand, don’t share or say it.” And my heart rose up in revolt and shouted: F@CK THAT SH*T!
    1. Online media, despite being so different from traditional printed media, is still trying to maximize its potential audience, and in order to do that, going for quantity over quality.
    1. That said, I personally can’t imagine handing over all of my labor to a centralized platform where it’s chopped up and shuffled together with content from countless other sources, only to be exploited at the current whims of the platform owners’ volatile business models. I know a lot of creators are successful in that context, but I also see a lot of stuff that gets rendered essentially indistinguishable from everything else, lost in the blizzard of “content.”
  22. Sep 2020
    1. In this article, I’ll be discussing a few important and effective mobile app marketing strategies that can make your launch successful.

      In this article, I’ll be discussing a few important and effective mobile app marketing strategies that can make your launch successful.

    2. In this article, I’ll be discussing a few important and effective mobile app marketing strategies that can make your launch successful.
    1. a) Spend ahead of your market shareWe should avoid the temptation to rush into developing work until we know what the budget levels are. If businesses are not investing ahead of market share then the chances of growth are significantly diminished, putting an unfair burden on creativity to make up the shortfall.Equally, we should avoid signing up to Performance By Results contracts without knowing what the investment behind our work will be. As Peter Field has reminded us, brand targets cannot be divorced from the communications budget: “A target that is realistic with one budget level can become unrealistic when this is lowered.”b) Treat creativity as essential, not a nice-to-haveCreativity isn’t an indulgence. Aside from optimal investment levels, it’s the biggest lever of growth available to a business. c) Seek fameContent that gets talked about, shared, played with is demonstrably more powerful than content that simply gets viewed. Though people still need to know about it for those effects to take place.

      Inzichten hoe creativiteit en overspenden kunnen zorgen voor meer marktaandeel en meer share of voice. Aan de hand van onderzoeken en awards in creativiteit en effectiviteit.

  23. Aug 2020
    1. There’s just so much noise small businesses tend to ignore. But in Indonesia, that isn’t the case…yet. The software landscape there is similar to the 1990s in the US. It’s harder to piggyback off of existing software infrastructure — whether it’s payments or platforms — but there’s also a lot of obvious opportunity in software that no one is going after. The same could be said about investing elsewhere in Southeast Asia or in LatAm or Africa. There are fewer startups to compete with for attention, and it’s less of a marketing game than building a software company in the US.

      The software industry in southeast asia, latam or africa is similar to the US in the 1990s and is more about building than about marketing.

    2. As economist Carlotta Perez describes, we are now in the Deployment Phase of the internet in the US — meaning, we are in-process of exhausting all use cases for internet technologies in the US. What has traditionally happened at the end of a technology phase is oversaturation of investment dollars chasing smaller returns. Valuations go up, returns go down, and investors lose their money. (Sound familiar?) On a company level, what this means is, if not careful, a lot of companies will end up wasting marketing dollars in this type of landscape. Companies in the 2020s, unlike in the 1990s, need to really be performance-marketing driven in order to compete. The end of last year certainly showed us many examples of well-funded companies that could not make the unit economics work. The software industry has become a marketing game.

      According to Carlotta Perez we are in the Deployment Phase of internet as a technology. Meaning we are exhausting the use cases for the internet and more money is chasing decreasing returns.

      As a result companies need to be more efficient with their marketing spend in the 2020s compared to before.

      The software industry has become a marketing game

    3. There are certainly exceptions but if we are talking strictly about software, (not hardware, not drug discovery, not synthetic bio, etc) you’d be hard pressed to find a company where winning does not require a solid marketing and/or sales game. This is very different from the 1990s. Having a marketing skillset and mindset is what you need to win in 2020 in the US software market.

      In the 2020s winning in a software requires a strong marketing game. This is very different from how things worked in the 90s.

    4. Put another way, a lot of the “low hanging fruit” in the US software market is now gone. Software in the US generally works. And new opportunities get swept up with would-be competitors immediately. If the 90s was about thinking through your build, the 2020s is about thinking through marketing & distribution.

      The low hanging fruit in software markets is now gone in the US. New opportunities get swept up immediately. The 90s were about figuring out how to build it, the 2020s are about figuring out marketing & distribution.

    5. For most software businesses in the US, the problem isn’t technical knowledge anymore. The problem is getting a wedge into distribution — also known as marketing.

      Building a website has become a utility. This has shifted the domain of competitive advantage to distribution, which in this case means marketing.