306 Matching Annotations
  1. Jul 2024
    1. The New York Post took pains to observe that the author was accompanied to cocktails by “his wife, Véra, a slender, fair-skinned, white-haired woman in no way reminiscent of Lolita.” At that reception, as elsewhere, admirers told Véra that they had not expected Nabokov to show up with his wife of thirty-three years. “Yes,” she replied, smiling, unflappable. “It’s the main reason why I’m here.” At her side, her husband chuckled, joking that he had been tempted to hire a child escort for the occasion.

      !!

  2. Jun 2024
    1. Having an internet marketing strategy goes way beyond having a social media page. Our internet marketing specialists have years of experience in crafting marketing strategies that focused on generating leads and orders. Grow your business with SEO, SEM and Email marketing and Social Media. Our primary focus is to help you grow your business with generating more leads and increasing lead conversions.
  3. Apr 2024
    1. Imagine having instant access to the world's knowledge in your pocket. Something that everyone should be able to use and the discerning should appreciate.
    1. and driven by data

      This is insanity; to say turtl is the only 'content creation platform' that's 'backed by data' is complete hogwash.

      This is marketing fluff at its worst: a lie.

    2. Turtl is the only content creation platform backed by psychology

      This is marketing fluff and hyperbole; I'll believe this claim when I see proof that they've examined every single 'content creation platform'.

      For example, Microsoft Office apps could be considered part of a 'content creation platform'. They're partly built via UX research and feedback via people who are trained in psychology. This simple fact shows turtl as unreliable.

    1. Writing "copy" is less than 1/10 as important as learning to think about new offers and getting them down on paper as I just did. I can't say it often enough or strongly enough... It Is The Deal... The Offer... The Proposition You Are Making That Is The Heart And Soul Of Great Copywriting!
    2. Strong copy will not overcome a weak offer but.. In Many Cases, A Strong Offer Will Succeed In Spite Of Weak Copy Written By Marketing Morons!
    3. You should think more about how to "sweeten" your offer than any other aspect of writing copy. Think about what you are selling. How would you like to buy it? Would you want a free trial? A huge and legitimate discount? Easy payments? A money-back guarantee? Would you like a free gift with your purchase like a color TV or a toaster oven? A night on the town with Kim Bassinger or Paul Newman? A free Florida vacation?
    4. What you need to do next is to start thinking about your offer. Your offer (think of it as a business proposition) is by far the most important element in the entire sales message we are constructing here.
    5. What's that? You say your car is not heavy at all? In fact, it's quite light? OK, it seems to me that probably translates to a believable reason why your car gets great gas mileage.       It's a snazzy red convertible? Perhaps that translates to the "benefit" of the owner getting a lot of attention from young ladies or other folks he'd like to impress.       It's a sedate grey sedan? Perhaps that translates to the "benefit" of giving the buyer a dignified, no-nonsense impression. Very useful when trying to impress out-of-town clients with your trustworthiness and respectability.

      "it's not a flaw. it's a feature."

  4. Mar 2024
    1. we have the Pilgrims (a people who are celebrated atThanksgiving, a holiday that did not exist until the Civil War), who cameashore at Plymouth Rock (a place only designated as such in the lateeighteenth century). The quintessential American holiday was associatedwith the native turkey to help promote the struggling poultry industryduring the Civil War.

      Why does it seem so apropos that Thanksgiving, a quintessential American holiday, is the product of corporate marketing?

  5. Jan 2024
    1. From a branding perspective, it’s a bizarre and self-sabotaging move. Twitter is an established, internationally recognizable name. It’s cited in untold numbers of books, broadcasts, TV shows and news articles. Every internet-literate person knows what a tweet is. Needless to say, it will be hard to persuade regular people to refer to X as “X” instead of good ol’ Twitter. Plus, a single letter is difficult to google. These are just some of the many, many reasons why Twitter/X users are dunking on Musk’s new rebrand.
    1. 蔡叡浩  · optnSedors54au 031:Mtf a46 mahe2c, hgeca8 ge3ba2hm3t20m81DA2t9l6ra104  · Shared with Public最近一個叫 Plaud Note的廣告打很兇而我就是在嘖嘖募資時的第一波早鳥這幾天用下來我真的覺得很爛通話錄音品質不好要使用它就必須裸機檔案會偶爾不見錄音轉文字功能勉勉強強//但最神奇的事在臉書上看到的任何業配下方一堆網友曬出自己收到商品的照片並大讚好用反觀去他們嘖嘖募資頁面的留言區那裡災難遍地很多人留言說要退貨到底投入多少經費在做口碑操作All reactions:34 You and 33 others

      真相與行銷的差別 前者要費心挖掘 後者有錢好辦事

  6. Dec 2023
    1. StudentsTeachersContent CreatorsEntrepreneursProgrammersProfessionalsLife-long Learners

      He's at least done enough research to know the general groups of people who are already broadly using the zettelkasten method (or some other area of PKM).

  7. Aug 2023
    1. On-device ad auctions to serve remarketing and custom audiences, without cross-site third-party tracking.

      Naming a thing with a meaning opposite to what the named thing is...

      Google is insatiable when it regards to accessing users private data. Let's block that bullshit.

  8. Jul 2023
    1. I work in marketing, for my sins. This is mostly why I’m so entirely down on the marketing industry and many of the people who work in it. I also happen to have an MSc in psychology – actual psychology! – with a focus on behaviour change. On day 1 of your class about behaviour change in a science course, you learn that behaviour change is not a simple matter of information in, behaviour out. Human behaviour, and changing it, is big and complex. Meanwhile, on your marketing courses, which I have had the misfortune to attend, the model of changing behaviour is pretty much this: information in, behaviour out.

      Marketing assumes information in means behaviour out, and conveys that in marketing courses. Psychology teaches that behavioural change is not just info in behaviour out, but a complex thing. Marketing has clay feet.

    1. he bristles thinking about the fight and the fact that Google Reader is known as “an RSS reader” and not the ultra-versatile information machine it could have become. Names matter, and Reader told everyone that it was for reading when it could have been for so much more

      Product names matter

      It sets the perception for the boundaries of what something can be.

  9. Jun 2023
  10. May 2023
    1. https://xtiles.app/62e9167a308426236b1d2b91 https://xtiles.app/62c29d1866533a18d0717564

      Presumably this is part of xTiles' planning for various personas and strategy.

    1. Get some of the lowest ad prices while protecting your brand with a system backed by Verity and Grapeshot. Rest easy that your ads will only show up where you’d like them to.

      Is there a word or phrase in the advertising space which covers the filtering out of websites and networks which have objectionable material one doesn't want their content running against?

      Contextual intelligence seems to be one...

      Apparently the platforms Verity and Grapeshot (from Oracle) protect against this.

    1. lack of instructional design

      Paging Christie DeCarolis...

    2. There’s another distinct problem that occurs from this arrangement: Because the marketing department is so focused on engagement and conversion metrics, it develops its educational content specifically to meet those goals. Even if the content is informative, it is generally not written as educational content that builds proficiency through specific learning objectives. There tends to be content like passive videos that are informative but do not help build viewers’ competencies.

      Wow, just totally different genres, really.

    3. Education-based marketing is a strategy that shifts the message from a persuasive sales focus to one that imparts knowledge and builds trust,

      I'm down with this!

    1. Another key step in drawing the retail store customer journey map is to identify the ideal customer or buyer persona.

      buyer persona是一個比較合適的概念,有些人已經很瞭解他要購買什麼產品、甚至是已經決定了;有些人則知道他的需求,但還不知道什麼產品可以滿足他的需求。

    1. What are planned purchases? Planned purchases are those shopping decisions that customers make after examining products and taking into account the pros and cons. To put it in simpler words, planned purchases are those items on your weekly grocery list.  Planned purchases can also be bigger investments like a car or electronics. These are not products that you want to waste money on and that’s why shoppers almost never purchase a piece of electronics in the spur of the moment.  Even for planned purchases, there is a decision that is made in-store, in most cases: which brand to select? While some shoppers are loyal customers and stick to one brand, most customers know they want oil, but they don’t really have a brand in mind. That’s where your in-store marketing efforts come in.

      definition of planned purchase

  11. Apr 2023
  12. Mar 2023
    1. marketing copy

      Marketing copy is content written to promote or sell a product or service or to persuade readers to take a certain action. Marketing copy is a useful tool that educates customers, provides resources and details contact information to help businesses increase awareness of their products and services.

      Source: https://www.indeed.com/career-advice/career-development/marketing-copy#:~:text=Marketing%20copy%20is%20content%20written,of%20their%20products%20and%20services.

    1. https://www.antinet.org/wooden-antinet-waitlist

      2023-03-06: Noting that the list price on this has now dropped to $495 including shipping. He's also closed the wait list, which I'm guessing was set up to both collect email addresses as well as to test market the demand for such a box at his various price points.

  13. Feb 2023
    1. I have worked in paper format, hundreds of reference books, and a massive marketing swipe file. A recovering r/DataHoarder who realized piles were causing stress.

      Example of an inveterate note taker who indicates they've got a "massive marketing swipe file".

  14. Jan 2023
    1. When the article is about 80% done:
    2. Here is a breakdown Harry created about where his subscribers come from across social platforms.
    3. Quick caveat: all of these mentions of “Twitter” can be replaced with “LinkedIn” if that’s the platform you have more traction on. Don’t send the link to the Twitter thread if you’d get much more reaction on LinkedIn.
    4. Once the article is published:
    5. At the very end (and nowhere before), he plugs his newsletter. It got 124 comments on just that one subreddit and probably hundreds if not thousands of visitors to his website.
    6. Of course, he spent time becoming an active member in all of these groups before posting his own content.
    7. And at the end of the thread, he links back to that article and the newsletter.
    8. And as soon as he hit publish on the Twitter thread, he embeds a link to the thread in his email and an email to his newsletter.
    9. By teasing out the best tip from the article, he’s getting people framed for the content. Once the full article is published, people are already going to be intrigued to read the rest of the post.
    10. Many Facebook groups look down on self-promotion (i.e. sharing your own links), so he does something really smart and just shares the tip with little callouts in the corner of the image.
    11. Every time Harry publishes an article, he promotes it in multiple places:
    12. Most people just send everything back to their newsletter, and they miss out on this additional layer of traffic.
    13. Promoting his Twitter thread it gives that post a boost of engagement, signaling to the algorithm that these are valuable. More people share it, and more new people see it.
    14. He doesn’t just post a Twitter thread – he then links to it from his newsletter and embeds it into the article.
    15. Improve the copy on your landing pages and forms
    16. Here is a breakdown from one of his articles showing the percentages of where people opted into his email from.
    17. One of the ways Harry has improved his conversion rate quite a bit is by adding more ways for people to sign up.
    18. In the beginning, he was charging only $2300 a month for a sponsor, but I’d have to hope he’s increased that since.
  15. Dec 2022
  16. Nov 2022
  17. Oct 2022
    1. When people first see your Twitter, without even having to scroll down, they should knowThe name of our Game (make this your Twitter tag, not your company name!)Gameplay footage of our game pinned to the top of the feedOur unique selling point/elevator pitchWhat our logo looks likeWhat genre the game isWhere our Discord isWhere our Patreon isWhere our Facebook isOur email address
    2. Try and think of something catchy that’s easy to remember. Don’t make your name too long or confusing.
    3. I have seen games in the past that have used a generic word and then found it impossible to find their game, even when I was actively searching for it
    1. Learn the fundamentals of the field, like value propositions, price anchoring, antes vs drivers, etc
    2. Price is deceptively difficult to get correct, especially when you start talking about microtransactions, but is solvable with competitive research
    1. You bring up a really good point. It's important to reach out to Youtubers who are specifically interested in the type game you are making while having a small enough following to actually pay attention to you

      Reaching out to a streamer who streams similar games to ours

    2. First of all focus on where your potential "clients" are. Try to sketch'em and list their habits. We call it the Buyer Persona

      Finding the buyer persona

    3. don't try to be everywhere, keeping up with accounts/channels, etc that don't do much

      Advice to not open up too many social accounts

    4. Ok, so that's clear, but knowing your audience is more than people playing games similar to yours. It even goes beyond demographic data. Really understanding what makes them tick, or developing a persona

      Marketing

  18. Sep 2022
    1. Artykuł na temat mediów społecznościowych wykorzystywanych przez instytucje kultury i organizacje pozarządowe; o ich roli, charakterze i sposobie podejścia do pracy z treściami tam publikowanych.

      Dwoma podstawowymi rolami mediów społecznościowych są: - przekazywanie treści, - budowanie społeczności.

      Dlatego istotnym elementem jest komunikacja z publicznością, do tego tak, często, jak często wymaga tego dane zagadnienie, a także bez zbędnego dystansu (zwracamy się "na ty"), czyli z naciskiem na społecznościowy charakter.

      Zatem rozmawiamy z ludźmi, jesteśmy blisko nich, tworzymy z nimi przyjazną przestrzeń do wspólnej dyskusji.

    1. Promoting an online marketplace means planning and making a strategy. The right marketing strategy will help you attract vendors and shoppers to your platform.

  19. Aug 2022
    1. Distribution (or place) refers to an organization, or set of organizations, that is involved in the process of making a product or service available for use or consumption by a consumer or business user
  20. Jul 2022
    1. MARKETING THAT WORKS FOR HVAC AND PLUMBING CONTRACTORS

      getting better traction especially on search results for plumber or hvac contractors.

  21. Jun 2022
    1. personal knowledge management (#PKM),#SecondBrain, #BASB, or #toolsforthought. Share your toptakeaways from this book or anything else you’ve realized ordiscovered

      smart marketing for those who may be more naïve...

    2. Quantum Notetaking

      really?! now we're selling something wiz bang!

  22. May 2022
    1. Songwriters areknown for compiling “hook books” full of lyrics and musical riffs theymay want to use in future songs. Software engineers build “codelibraries” so useful bits of code are easy to access. Lawyers keep“case files” with details from past cases they might want to refer to inthe future. Marketers and advertisers maintain “swipe files” withexamples of compelling ads they might want to draw from

      Nice list of custom names for area specific commonplaces.

    2. After taking my course

      always be marketing... there's a hidden nudge here that there might be knowledge in the course that isn't contained in this book...

    1. Remote Marketing Jobs

      About Smooth Remote

      Smooth Remote is simply the smoothest remote job board around for anyone on the lookout for remote work. Whether you’re looking for smooth sailing in an established corporation or a new adventure in an innovative startup — your journey starts here. Breeze through the latest remote jobs and find your next destination.

      Whether you’re looking for a junior or senior position, remote marketing jobs are on the rise with plenty of exciting and flexible positions tailored around your remote requirements.

      Remote marketing jobs include everything from writing small-scale product descriptions all the way up to Marketing Directors. There are entry-level remote marketing jobs here, to roles that require a decade or more of experience. From high-flying, high-growth startups to fully fledged blue-chip corporations, they all need a marketing department.

      And marketing departments are chock-full of the kind of remote marketing jobs you’re looking for, no matter your level of experience. And, because it covers so many different areas like writing, design, SEO, and strategy — it won’t be long before you start interviewing for the kind of remote marketing jobs you’ve got your eye on. It’s not a bad idea if you haven’t got the right level of experience to look out for some smaller entry-level freelance positions, and then once you’ve built up a bigger portfolio to try your hand at applying for the more senior remote marketing jobs we’ve got available.

      Smooth Remote covers it all! And, if you have any questions about any of our positions, please don’t hesitate to drop us a message and we’ll give you some handy hints to help get you on your way to the remote marketing jobs you’re looking for. You can also check our blog for some helpful interview tips. Whether you’re a word wizard with an eye for catchy headlines, or a designer with an eye for cool concepts, you’ll find what you’re after on our remote marketing jobs board.

      Click here to know more about remote marketing jobs.

    1. Find remote jobs, smoothly!

      Find the best curated latest remote jobs from home in top categories and work anywhere! For remote developers, designers, and more. The smoothest board with 100% fully remote jobs.

      About Smooth Remote

      Smooth Remote is simply the smoothest remote job board around for anyone on the lookout for remote work. Whether you’re looking for smooth sailing in an established corporation or a new adventure in an innovative startup — your journey starts here. Breeze through the latest remote jobs and find your next destination.

      Remote Marketing Jobs

      Whether you’re looking for a junior or senior position, remote marketing jobs are on the rise with plenty of exciting and flexible positions tailored around your remote requirements.

      Remote marketing jobs include everything from writing small-scale product descriptions all the way up to Marketing Directors. There are entry-level remote marketing jobs here, to roles that require a decade or more of experience. From high-flying, high-growth startups to fully fledged blue-chip corporations, they all need a marketing department. And marketing departments are chock-full of the kind of remote marketing jobs you’re looking for, no matter your level of experience.

      And, because it covers so many different areas like writing, design, SEO, and strategy — it won’t be long before you start interviewing for the kind of remote marketing jobs you’ve got your eye on. It’s not a bad idea if you haven’t got the right level of experience to look out for some smaller entry-level freelance positions, and then once you’ve built up a bigger portfolio to try your hand at applying for the more senior remote marketing jobs we’ve got available.

      Click here to know more about fully remote jobs.

  23. Apr 2022
    1. The day after his mother's death in October 1977, the influential philosopher Roland Barthes began a diary of mourning. Taking notes on index cards as was his habit, he reflected on a new solitude, on the ebb and flow of sadness, and on modern society's dismissal of grief. These 330 cards, published here for the first time, prove a skeleton key to the themes he tackled throughout his work.

      Published on October 12, 2010, Mourning Diary is a collection published for the first time from Roland Barthes' 330 index cards focusing on his mourning following the death of his mother in 1977.

      Was it truly created as a "diary" from the start? Or was it just a portion of his regular note taking collection excerpted and called a diary after-the-fact? There is nothing resembling a "traditional" diary in many portions of the collection, but rather a collection of notes relating to the passing of his mother. Was the moniker "diary" added as a promotional or sales tool?

    1. Gerard Tellis and Peter Golder, both professors of marketing, conducted ahistorical analysis of fifty consumer product categories (including diapers, fromwhich the Pampers versus Chux example was taken). Their results showed thatthe failure rate of “market pioneers” is an alarming 47 percent, while the meanmarket share they capture is only 10 percent. Far better than being first, Tellisand Golder concluded, is being what some have called a “fast second”: an agileimitator. Companies that capitalize on others’ innovations have “a minimalfailure rate” and “an average market share almost three times that of marketpioneers,” they found. In this category they include Timex, Gillette, and Ford,firms that are often recalled—wrongly—as being first in their field.
    1. Which are the best YouTube marketing companies

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      Indidigital, a youtube marketing companies, provides high-quality video promotion services at a moderate cost. youtube marketing companies- With its YouTube Marketing Services in India, we give you an unbeatable advantage in achieving the best outcomes.

      YouTube offers a unique take on TV programming, with video and notice seo plans divided into several groupings. YouTube is its own informal association, with all of the data and gadgets to effectively show up at various economics.

      YouTube, as one of the most engaging and traffic-rich platforms, can give your marketing strategies wings, and we, as one of the leading youtube marketing companies, can make it happen. Don't wait, we have a dedicated team of YouTube Marketing Experts ready to market your film on YouTube for higher exposure.

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    5. How to choose the best social media marketing companies pricing

      There is no such thing as this second, on the off chance that you're not particularly unique on social media, your picture for a considerable number of individuals. Social media marketing empowers you to connect with your group and grant you to research the uttermost down the line markets to foster your business impressively further. Right when you are looking for a service or office to manage your social media descriptors, you could have various options, but picking the best social media marketing companies pricing choice is totally in your grip. Thus, if you scratch your head searching for the best service to build up your quality on social services, look no further. We have all the significant inclination to support your picture. Unwind, we understand how huge it is for your business to be socialized, which is the explanation we have made of social media marketing companies pricing that are especially planned for you.

      Our broad social media marketing commitments offer various approaches to enabling your business with results-based social media marketing companies pricing. The standard goal of our social media marketing companies pricing is to make countless potential clients and anticipated clients. We totally appreciate that each potential client has an unprecedented viewpoint and an original buyer character. For this, we offer re-tried social media marketing that totally meets your business needs. We totally support your social media marketing and provide you with a ton of time to give a bold exertion in your field, that is to say, manage the regular exercises of your business.

      Versatile expansion social media marketing companies pricing with a level month to month charge subject to a revelation assessment of your goals and openings. Our social media marketing companies pricing relies upon the value of your targets and the resources for hit them. We produce remarkable photo, video, sensible, and spiced up substance-agreed with your style guide and improved for each stage. Social media content is presented as thoughts, conveyed in clusters, and yours to have. Paid and regular social media marketing companies pricing starts as a degree add-on, and is associated with our up retainers. Content gatherings are examined in standard units subject to the volume and complexity of each post.

      https://www.indidigital.in/product-tag/social-media-marketing-companies-pricing/

      To get in touch with INDIDIGITAL TEAM, contact at India contact #- +91-9971778006, USA Contact #- 1–8068484144, email us- contact@indidigital.com, skype us- indidigital, indidigital@gmail.com For more visit our website: https://www.indidigital.in/

    1. Every business person is aware that having a good service or great product offering is not even half the battle. The most flourishing companies are the ones that manage to stand out from the marketing and digital field and receive consistent customer interest and awareness. You can have access to the best products but without an effective marketing strategy, your business will struggle a lot and would not get a chance to stand out. In this article, we are going to read about new marketing books to understand marketing in a different way.
    1. Medieval manuscripts did not include title pages, and bibliographers identify them by incipit or opening words: no special markers were needed to recognize a book that one had commissioned and waited for while it was copied.185 By contrast, a printed book needed to ap-peal to buyers who had no advance knowledge of the book, so the title page served as an advertisement, announcing title and author, printer and/or book-seller (where the book could be purchased), generally a date of publication, and also additional boasts about useful features—“very copious indexes” or a “cor-rected and much augmented” text. T
    1. If you want to understand how Tesla can become the most valuable car company in the world without needing to spend a dime on advertising, while its competitors futilely buy Superbowl ads, or why 170,000 people pilgrimage annually to Dreamforce for the opportunity to be sold Salesforce products, the answer is that the founders of these companies have created a movement. Obviously, it couldn’t happen if they didn’t also make great products, but marketing is the amplifier of all their other efforts. If sales is like hand-to-hand combat, great marketing is like having an air force.There is a playbook for this. I call it Movement Marketing. It is also known as “earned marketing” because you can’t just buy it, you have to earn it. Unlike paid campaigns, there is no formula for ROI. Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are. This is undeniably crucial, but since the metrics are hard to quantify, founders often have trouble with it.

      Fascinating to see how brands have carved out this earned marketing space.

  24. Mar 2022
    1. First is that it actually lowers paid acquisition costs. It lowers them because the Facebook Ads algorithm rewards engaging advertisements with lower CPMs and lots of distribution. Facebook does this because engaging advertisements are just like engaging posts: they keep people on Facebook. 

      Engaging advertisements on Facebook benefit from lower acquisition costs because the Facebook algorithm rewards more interesting advertisements with lower CPMs and wider distribution. This is done, as all things surveillance capitalism driven, to keep eyeballs on Facebook.

      This isn't too dissimilar to large cable networks that provide free high quality advertising to mass manufacturers in late night slots. The network generally can't sell all of their advertising inventory, particularly in low viewing hours, so they'll offer free or incredibly cheap commercial rates to their bigger buyers (like Coca-Cola or McDonalds, for example) to fill space and have more professional looking advertisements between the low quality advertisements from local mom and pop stores and the "as seen on TV" spots. These higher quality commercials help keep the audience engaged and prevents viewers from changing the channel.

    2. One of my favorite marketing frameworks is called “AIDA”. It assumes the buyer goes through a linear process of awareness (A), interest (I), desire (D), then action (A).

      There is a marketing framework called A.I.D.A. which describes the progression a potential buyer experiences: awareness, interest, desire, and finally action.

    1. Posting a new algorithm, poem, or video on the web makes it a vailable, but unless appropriate recipients notice it, the originator has little chance to influence them.

      An early statement of the problem of distribution which has been widely solved by many social media algorithmic feeds. Sadly pushing ideas to people interested in them (or not) doesn't seem to have improved humanity. Perhaps too much of the problem space with respect to the idea of "influence" has been devoted to marketing and commerce or to fringe misinformation spaces? How might we create more value to the "middle" of the populace while minimizing misinformation and polarization?

    1. Each highlighted statement expresses political talking points aligned to induce trump-like support.

      Trump introduced new marketing and strategy, formulated using concepts and metrics mastered by Reality TV and Hollywood and then paired with advertising propaganda and "selling" techniques to create a "Brand". This is after-all Donald Trump, this is what he does, has done and is the only way he has found to make money. Trump built the "brand" (just barely) while teetering on self destruction.

      His charismatic persona became "the glue" that allowed creative narratives to stick to certain types of people in-spite of risk. Trump learned OTJ how to capture a specific type of audience.

      The mistake people make about Trump is assuming his audience to be "Joe Six-Pack", redneck's with limited education! This assumption does not have merit on its own.<br /> * There is a common "follower" theme among his audience that is exploited by those who: * Bought the "licensing rights" to the master-class Trump "how-to" course.

  25. Feb 2022
  26. Jan 2022
    1. Another company, Pietra, connects influencers with manufacturers in order to help them launch their own product lines.

      When manufacturers, like Pietra, help influencers manufacture their own product lines, we've taken another step from big celebrities having their own product lines (think Martha Stewart cookware and other lifestyle plays her company has made).

      This is splitting the difference between the Tupperware parties of old where you're empowering your users to sell your product and having celebrities sell your product.

      What is the next step along this evolutionary path of breaking down the sales funnel? Can it be disintermediated further?

      Another example of this are the thousands of small Etsy shops that are churning out products as intermediaries. An example of this is the proliferation of sticker companies that are selling somewhat custom designs for 2-3x the going rate and adding a rather large mark up for themselves. In this case there are at least some modest creative pieces being added in the value chain, but at what overall cost?

      Will everyone be a manufacturer? When does it all become Amway?

    2. Even major corporations such as Qantas Airlines, Red Bull, and the Los Angeles Clippers have started putting a Linktree in their Instagram and TikTok bios, Anthony Zaccaria, Linktree’s co-founder and chief commercial officer, told me. These companies all have expensive websites, but he said that link-in-bios have come to represent a space in between social media and websites: a regularly updated page where artists can plug their new music, airlines can promote their new flight routes, and even non-influencers can list out the TV shows they’re currently watching. While a traditional website might remain relatively static over time—an airline like Qantas, for instance, is always going to want its flight-booking tool to be front and center—a link-in-bio is a sort of ever-shifting homepage, the ideal spot for brands and influencers to house updates or tout new products.

      Who says the link in bio needs to go to a company's homepage? Why couldn't it be a custom landing page geared toward the social media site the link is placed on?

      The reasoning here is completely false.

    1. A lagniappe (/ˈlænjæp/ LAN-yap, /lænˈjæp/ lan-YAP) is "a small gift given to a customer by a merchant at the time of a purchase" (such as a 13th doughnut on purchase of a dozen), or more broadly, "something given or obtained gratuitously or by way of good measure."[2] It can be used more generally as meaning any extra or unexpected benefit.
    1. https://www.youtube.com/watch?v=z3Tvjf0buc8

      graph thinking

      • intuitive
      • speed, agility
      • adaptability

      ; graph thinking : focuses on relationships to turn data into information and uses patterns to find meaning

      property graph data model

      • relationships (connectors with verbs which can have properties)
      • nodes (have names and can have properties)

      Examples:

      • Purchase recommendations for products in real time
      • Fraud detection

      Use for dependency analysis

    1. In my very next letter, Letter XVI, I reported that Conor had perhaps heard our concerns about the cult connotations, and also decided to move away from the use of it too.

      I always thought of the #RoamCult hashtag as a bit tongue-in-cheek, but certainly something with a more positive framing could be chosen.

      It's interesting to hear that the project seems to have gone quiet and that the perception is that people are leaving for other projects (many of them open source, which is one of the spaces many of the early adopters were already working in).

      There's definitely a drive in a lot of this space for people to own their own data given it's direct value to them over other (more social facing) tools.

    1. Digital marketing or online marketing is the promotional method for a business or brands and how to introduce products or services to potential customer by utilize the internet and variety of digital communication. The tools are such as email, social media, and website or blog advertising, text and multi media messages (messenger) as a marketing channel. Whatever it is, if a marketing and advertising program use digital communication tool then we call it as digital marketing. Digital marketing had been bypassing all marketing efforts and strategies that use gadget, electronic device and internet all around. And the great person behind digital marketing concept and strategy is Philip Kotler (Chicago IL USA).

      What is Digital Marketing?

      Digital marketing or online marketing is the promotional method for a business or brands and how to introduce products or services to potential customer by utilize the internet and variety of digital communication. The tools are such as email, social media, and website or blog advertising, text and multi media messages (messenger) as a marketing channel. Whatever it is, if a marketing and advertising program use digital communication tool then we call it as digital marketing. Digital marketing had been bypassing all marketing efforts and strategies that use gadget, electronic device and internet all around. And the great person behind digital marketing concept and strategy is Philip Kotler (Chicago IL USA).

      Read more on Free Advertising Blog

    1. Controversy kills. Or, anyway, life is too short, the times too weird, and profit too fleeting, to suffer for it.

      Just a few years ago the prior Hollywood and publishing marketing maxim had been "any publicity is good publicity."

  27. Dec 2021
    1. Tips and Tricks to Success Used by Top Digital Marketing Companies

      Making your website or business to rank on Google is a tough yet important task. Everyone likes to boost sales, conversion and ROI with the help of digital marketing. Abiding by some effective tips and tricks helps a reputed digital marketing company to bring about the desired change. So, it is good to hire the services of the best one.

    1. Are you looking the best digital marketing expert in Bangalore

      Best digital marketing expert in Bangalore, Aditya Aggarwal is India's top digital marketing guru. He is perhaps the most trusted figure in Best digital marketing expert in Bangalore, with a focus on giving customers outcomes through the digital media. I can assist you in growing your internet business as your online marketing specialist in India. My clients benefit from first-rate destinations, web advertising, lead generation, and a variety of other services that I provide.

      In this post, we'll look at the most commonly asked questions and challenging areas, as well as how to direct and resolve them with the help of a Best digital marketing expert in Bangalore. Every firm in India is confronted with the challenge of promoting its products or services through digital marketing. Because the Indian market is genuine in terms of business errands and limits.

      We understand the challenges that any company or organisation seeking the best digital marketing professional in Bangalore faces. We will have a separate discussion regarding Aditya Aggarwal's administration as the Best digital marketing expert in Bangalore. We are providing a massive display of digital marketing administrations in India to assist business proprietors and new business people.

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      Best digital marketing expert in Bangalore has built his digital marketing project from the perspective of the consequences of a culture that has been preserved in his submitted staff at Shoot Order and its interests. He's led missions of brands taking leisurely strolls around new domains or studied the paths of set-up marketing campaigns.

      Aditya Aggarwal, the Best digital marketing expert in Bangalore, perhaps more than other experts in many industrial fields, does not accept the usual persona of getting his capacity from experience or intuition. He is reliant on a consistent design that maintains a proof-based concept and work measure.

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    2. Who is the best Digital marketing consultant in Delhi NCR

      Aditya Aggarwal, the Digital marketing consultant in Delhi NCR, is perhaps superior to most specialists in several industry fields. He does not accept the usual persona of getting his ability by experience or intuition. He is reliant on the dependable design's proof-based thought and work measurement. He has built his digital marketing project on a point of view on the aftereffects of a culture ingested in his Shoot Order submitted workforce and its interests.

      Digital *marketing consultant* in Delhi NCR has a wide range of digital marketing affiliations, from fresh connections to top-of-mind brands. He's overseen missions of brands taking leisurely strolls across new domains or evaluated marketing campaigns that had been put up.

      Any brand or association looking for a Digital marketing consultant in Delhi NCR can come to us for help. We'll have a separate talk regarding Aditya Aggarwal's administration as a digital marketing consultant in Delhi NCR. We are giving a fantastic demonstration of digital marketing administrations in India to assist business owners and new entrepreneurs.

      In this piece, we'll look at the value of using a Digital marketing consultant in Delhi NCR to oversee and address the most widely observed questions and complex zones. Almost every business in India is confronted with the challenge of promoting its products or services through digital marketing. Because the Indian market is exceptionally real in terms of company endeavours and worth.

      Aditya Aggarwal is one of India's most impressive Digital marketing consultant in Delhi NCR. He is arguably the most certain name in Digital marketing consultant in Delhi NCR, with an emphasis on giving consumers results through the digital media. I can assist you in growing your internet business as your online marketing consultant in India. As your digital marketing superstar in India, I assist firms in attracting more customers by developing best practises that enhance their image, increasing traffic to their website page, and encouraging their online association by developing a show strategy.

      Digital marketing consultant in Delhi NCR

    3. Are you looking for top influencer marketing agency delhi

      Notwithstanding what industry your affiliation is in, your clients are utilizing the web media dependably. It is important that the top influencer marketing agency Delhi keeps them pulled in and associated with your image so that you're ceaselessly their most ideal choice. On the off chance that your affiliation is offering a thing or association, you can wager that there are individuals discussing it and searching for affiliations that give it. Our internet based media boss association will assist your business with joining the discussion and produce new leads. You really want to look at what top influencer marketing agency delhi your clients are saying about your relationship through electronic media and react to their tendencies. Our internet based media the bosses associations rotate around featuring the positive bits of what your affiliation needs to offer that might be of some value and react truly to negative comments. Most business visionaries and marketing supervisors don't get the opportunity to deal with the amount of their internet based media channels. Every individual from our firm got their accreditation in electronic media. The board and our top influencer marketing agency delhi can help you with making a mockery of your marketing objectives and another client base. In the hour of progress, be the change. We assist you with changing the standard technique to deal with the general procedure. You might have looked into SEO, Google Ads, ORM, Email Marketing, yet have you tried any of them? Undoubtedly, we have. Expand your span with us over the mechanized stages and pull in your clients. Building a brand is most certainly not a one-day game, it requires apparently everlastingly to accumulate their names. What groups do they do? Put forth an attempt not to push!! top influencer marketing agency delhi assists you with doing that. Our creative social affair upholds you with eye drawing in logo, advancement plans, real records, business brand character, business cards, and letterheads to assist you with denoting your image among the various enemies looking out. Spread your image across the market with influencers. Their wide appearance uninhibitedly helps your image contact the new goals. top influencer marketing agency delhi will assist you with interfacing top influencers of the business. Focus on the gigantic and right gathering with the right methodology.

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    4. We are the best social media marketing service in uttar pradesh

      The long stretches of restricting your media to ordinary channels are all gone. Most businesses have a finite marketing financial game plan, so it looks great to spend it cautiously. Marketing through social media marketing service in uttar pradesh can be altogether doable and financially astute. In the event that your clients and potential customers are on social media, you should be clear there as well. Different businesses either don't have the chance or authority to focus on running their social media marketing tries themselves. Instead, they like to work with social media marketing work environments to assist with relating their records on social media. Occasionally, this might involve operating corporate social records; in others, it might be PPC social advertising. You might even decide to run the two different choices, maybe combining it with social media marketing service in uttar pradesh . With the increase of social affiliations generally through quite a long while, it should not stagger to find that different working environments advance social media services. We have organized a synopsis of the leading social media work environments in this article. Brandezza assists brands with various bits of their social media marketing service in uttar pradesh by deploying result-driven services around social strategies, content creation, neighborhood board, paid social advertising, influencer marketing, and that is just the beginning. They split their services into innovative and creative, neighborhood board, social media approach, and social paid advertising. Right when their gathering has an understanding of the business and branding, they move into a conversation around a brief. social media marketing service in uttar Pradesh is a prominent association of India . It very well may be a mission, an intermittent occasion, or anything in the middle. After the succinct, they move into a brainstorm meeting, using grouped brainstorming techniques to think of surprising contemplations for different social stages. Right when they are set up to dispatch their structure, they continue to test, quantify and improve. Assuming you pick an area, Brandezza utilizes neighborhood to address your image, keeping the page piled up with new substance, effectively participating in discussions with your partners. Near the finish of reliably, they audit their undertakings, including liability and aficionado improvement. social media marketing service in uttar Pradesh is a respected association .

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    5. We are the best influencer marketing agency in delhi

      Have you looked into the mainstream term, "Influencer marketing?" Well as the time has been changing at a quick speed and the model is a growing FAD, we want something which makes a headway in regular society. Influencer marketing is a basic fragment of modernized marketing where brands use influencers from all domains be it clinical, genuine, social, political or enticing speakers to acknowledge their brands. Influencers are the individuals who have a submitted social following and are seen as specialists within their strong point. Influencer marketing chips away at the high extent of trust that influencers have made with their following, and thoughts from them fill in as a kind of amicable evidence to your image's practical clients. best influencer marketing agency in delhi , brands offer notable praised individuals pay or satisfaction to acknowledge their brands/administrations or to help their causes. Brandezza being the best influencer marketing agency in delhi works expertly in this field. This, in any case, influences a continually increasing number of individuals to purchase their things. Influencer marketing is essentially content-driven marketing attempts, visual headways, crusades, and so on Enormous or little brands collaborate with masters and influencers to move their business Brandezza fills in as best influencer marketing agency in delhi , plans, executes, and controls marketing and advertising tries with grounded and striking online media influencers. Influencer marketing administration in Delhi, on an exceptionally fundamental level infers advertising for brands with top electronic media influencers. Such paid advertising winds up being compelling for brands, as it obviously bases on the gathering who follow these influencers. We work on extraordinary marketing strategies for brands and dissipate the substance that will make the notoriety of the business. Brandezza is best influencer marketing agency in delhi , helps the brands with adapting up to genuine brands. Brandezza as an Influencer marketing agency in Delhi, assists with propelling brands through thin positions, challenge giveaways, hashtag crusades, imaginative influencer crusades. These missions help to make social devotees. Brandezza working as best influencer marketing agency in delhi is a devoted agency that bases on advertising through electronic media influencers and online media handles. We have a huge pool of high-performing influencers with unsurprising and hardworking stories of creating useful online media marketing attempts.

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    1. a lot of people start with learning and then they build things and then they close the circle but there's one key piece missing here and some people hate the word but you 00:29:54 learn to love it eventually it's called marketing and marketing means a lot of things to a lot of people but what it means to me is getting the word out because someone else will if you don't and 00:30:05 you are awesome you just have to realize that maybe not everyone knows right away so you should really talk about it more maybe at conferences see what i did there 00:30:17 um maybe on twitter maybe you can just tell your friends and maybe you can ask people to contribute and to support you like what's wrong with that somehow it's frowned upon in the community that if you do 00:30:30 marketing you're not doing it for real but i think that's not true um i think that if smart people and patient and um passionate people as well 00:30:44 if they did marketing then the world would be a better place because i'm pretty sure the evil guys do marketing so do your homework

      Marketing is very critical but it has negative connotations in the open source community because it is associated with mainstream business , after all, marketing is derived from the word "market".

      Perhaps it is better to think in psychological terms. If we have a great idea, the internet is a way to reach billions of eyeballs. Everyone is, in a sense, forced to compete in an attention economy. Instead of marketing, we can also use the words "attracting attention", because that is really what we are trying to do, be an attention attractor.

      The Indieverse, being developed by knowledge architect Gyuri Lajos, offers an alternative to marketing. Marketing is an attention attractor that relies on a "push" strategy. We are making content and pushing it out to different parts of the world we think may resonate with us to attract attention.

      Instead, the Indieverse, with its built in read and write provenance can act like a "pull" attention attractor. People can discover you through the built in discoverability aspects of the indieverse. Unlike the private sector, which uses this pull method to try to match you to stuff they want to sell you, Indieverse inegrates tools that exposes relevant content to you. If that content has demonstrably improved your life, which can be tracked through your public sharing, you can sponsor or reward that content. Microsponsorship can even be built in.

    1. “ Card catalogs can do anything ” — this is the slogan Fortschritt GmbH

      What a great quote to start off a book like this!

    Tags

    Annotators

  28. Oct 2021
    1. For service and product advertisements, the internet has become an important medium now. Every company that can afford radio, print, and TV advertisements have also ventured on the Internet into placing ads.

      But, how can you make sure that your ad can be seen by your target customers with millions of websites out there being visited by millions of computer users, and that your leads will be followed by these users? In this article app promotion company, prepared for you a few tips are here.

      1. Place ads on your target customers' websites frequented. You need to define who will be your target customers before doing this. There will gain attention by placing an ad on sites that they usually visit will increase the possibility of your ad and your target customers will be followed.

      Consider also the website’s traffic, search engine placement, external linking, and the other ads placed on it. If there are other sites that link to this site, external linking will determine it. This will mean that even if they are browsing a different site, people can get to the site where your ad is placed. Just check if any of your competitors have ads on this site.

      1. On some sites placing ads cost some money. There are also sites that can place a link to your product, service or site, in exchange for having their link being displayed on your site. About the newsletters sent by site owners to its mailing list members regularly, it is also true.

      Having sites link to your pages and having helpful links placed on your site also help in boosting search engine ranking. To make a statement that your site’s content is important, this is similar that other sites have links to your web pages.

      The first suggestion for those who have the product and want to market products through the internet:

      • Learn first, how much the ‘market demand’ for the goods you want to sell.
      • Type the name of your product or your ‘target market’ that is approximately related to the product.- Do research, how much the desire to market your goods.

      • If the result has many, this means good news! you just develop strategies, but before all of these strategies, of course, you must create a website and used good a website script.

      • Conversely, if the product does not have an interested buyer, you can still do something!

      One thing that makes the internet amazing to me, even though sometimes we want a selling product that does not exist or maybe more appropriate if I say “not yet” there, then we can “create” a new target market through our creativity!

      For instance, I have a traditional puppet factory. Then I would like to sell my “traditional puppet” through the internet. After I do market research, it appears that very few people who find puppet on the internet, because so many foreigners who do not know about puppets. So what, I will give up and then close my traditional puppet factory? Of course not! If so, it’s not a business!

      Our team mobile app promotion services  advise you always thinking creatively. And to be creative, are required to always practice. A person can be creative at the time he does start to put aside a little time to think about what he must do to complete a problem.

      The more our brain is trained to continue to think creatively, then our creativity will be more tested. And who knows with the elapsing time, also with the experience, training, trial, and error, you may become a ‘creative genius.

    1. As early as 1928, Edward Bernays recognized propaganda as a modern instrument to produce productive ends and "help bring order out of chaos".

      Amy Westervelt delves into the history of propaganda to uncover the deceit at the heart of public relations, marketing, advertising, and design in an analysis of the business strategies of oil and gas companies in the podcast, Drilled.

      Westervelt pays particular interest to Edward Bernays.

      “Sigmund Freud’s nephew, Edward Bernays, coined the term ‘public relations’ when propaganda started to become a negative term. His specialty was using psychological know-how to manipulate the masses and orchestrate cultural shifts in his clients’ favor (clients like Standard Oil, the American Tobacco Company, and General Motors).”