In my case, out of about 100 people visiting the site, around 20-30 people will click on the "buy now" button and about 5 will go through with a purchase.

Getting on the front page of HN is admittedly, luck. I got lucky with my Show HN post.

Implementing PPP / VAT reduction probably increased my sales 15-30%.

I reached out to recruiters and hiring managers in my network and beyond, asked for their support.

I then took it to Twitter to offer free ebooks for up to 1,000 people

I started writing a book after offering free resume reviews for developers, getting overwhelmed with the responses, and wrote a short PDF in response to be able to keep up with the demand.

516 customers bought the book at $15 at launch (or lower, thanks to PPP) 272 customers bought the complete package ($29 at launch, or lower with PPP: book + video Standard Resume offer )

This book was written to help educators and instructional designers to design visually appealing courses (and curricular materials) that are also digitally accessible. I argue that applying graphic design principles reduces barriers, lowers cognitive load, and improves learning. I created the Graphic Design E-Learning Checklist to help instructional designers improve the look and feel of their courses while designing for inclusivity at the forefront

not shifted to individual educators or students