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Tags
- PP (Problem or Pain)
- CG (Curiosity Gap)
- PAP (Painting a Picture)
- ITO (If > Then Opener)
- CTA (Call to Action)
- P (Promise)
- CE (The Common Enemy)
- OL (Open Loop)
- B (Benefit)
- ET (Emotional Trigger)
- IG (Instant Gratification)
- F (Feature)
- KD (Key Desire/Hot Button)
- SP (Social Proof)
- S (Scarcity)
- RR (Risk Reversal)
- MBG (Money Back Guarantee)
- WTC (What’s the Catch Addressed)
- AO (Addressing Objections)
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