Instead of asking how to survive AI disrupting discovery, maybe the better question is: what was actually building your readership all along, and are you paying enough attention to that?

To start with: the whole “why are people talking about X and not Y?” argument is pretty moot when you’re running a subscriber-funded website that is neither beholden to SEO nor advertisers. Like, if you want to talk about other games besides the major releases, you can just do that, y’know. Be the games media you want to see in the world.

The path forward will only be found if we are honest about where AI can, and should, be used. Until recently, AI content wasn’t good enough. Now, it is. The sooner we can admit that, the more time we have to focus on the parts of marketing where humans will have a longer, happier tenure.

Content pruning is the right call for pages that have minimal traffic, minimal backlinks, and low business value.

"we [Google] don't really care about underscore versus dashes."

I have to add that my own search traffic has been steadily increasing ever since I moved to an indie website setup.

如何创建对SEO友好的URL(分步指南)

For search engines to find your site, it must be at the root level. If your site is not at the root level, meaning it has a URL prefix, you need to create a root site and submit the sitemap accordingly. This is crucial for proper indexing. Please note, The address for a root-level site has the format https://site_URL.

I have found that the "size of a thought" is usually not much larger than 500 words. Nicholson Baker, who has written an essay on "The Size of Thoughts" thinks that "most are about three feet tall, with the level of complexity of a lawnmower engine, or a cigarette lighter, or those tubes of toothpaste that, by mingling several hidden pastes and gels, create a pleasantly striped product." Mine are a lot smaller. It takes between 50 and 500 words for me to express one thought or one idea (or perhaps better a fragment of a thought or an idea, because thoughts and ideas usually are compounds of such fragments). See also Steven Berlin Johnson on his experiences with an electronic outliner, called Devonthink: http://www.stevenberlinjohnson.com/movabletype/archives/000230.html.

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While Brave Search does not have editorial biases, all search engines have some level of intrinsic bias due to data and algorithmic choices. Goggles allows users to counter any intrinsic biases in the algorithm.

Most writing is chasing clout, rather than insight

Along the right side of the page, we have short snippets of text written by five advertisers, mostly journalism schools as it happens, though they are in a silent competition with other snippets of text created by other advertisers bidding to be on this page.

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After that, the app works like an SPA. It's got better SEO because when a search engine bot asks for a page, the server returns the whole rendered HTML page, with content and meta tags.

So, how does an SPA work? JavaScript loads in the browser and loads data from an API. Most of the rendering is done on the client Side. But search engine bots have a hard time indexing the page because it doesn't have much without JS.

Le développement du marché du référencement (Search Engine Optimization – SEO) a transformé une partie du web en une gigantesque compétition des acteurs publiants pour se faire voir des algorithmes

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Also, with more design styles and choices, many websites opt to not use an underlining style for an embedded link in text, nor will they use a traditional blue color to indicate an embedded link.

I’ve always thought of nofollow as a way of saying “I don’t editorially vouch for this link”.

the link operator was only designed to return a small sampling of backlinks to prevent SEOs from reverse engineering another site’s rankings

If you're the 11th person in line at the grocery checkout and the line next to you has no people, do you stand around complaining about how person #2, #7, and #9 aren't as deserving of groceries as you are? No, you change lines.

It’s simply better to link directly to your related content in a meaningful context, than to use a generic related posts box somewhere else on your page.

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Where do you rank on Google, Yahoo!, and Bing? If you’re buried behind your competition in the search engine results you could be losing revenue.

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oes two things: first, it returns only those results that are relevant or useful to the searcher's query; second, it ranks those results according to the popularity of the websites serving the information.

Search engines are answer machines.

Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web.

But when their martyr's death never came despite several decades of opportunity (and after Ti died of cancer), Do did what any self-chose second coming would: Cover a manifesto in word art, stick it on the internet, and SEO the shit out of it.