Historians are aware of all this. Yet the overwhelming majority stillconclude that even when European authors explicitly say they areborrowing ideas, concepts and arguments from indigenous thinkers,one should not take them seriously. It’s all just supposed to be somekind of misunderstanding, fabrication, or at best a naive projection ofpre-existing European ideas. American intellectuals, when theyappear in European accounts, are assumed to be mererepresentatives of some Western archetype of the ‘noble savage’ orsock-puppets, used as plausible alibis to an author who mightotherwise get into trouble for presenting subversive ideas (deism, forexample, or rational materialism, or unconventional views onmarriage).11

Robert George has created the Academic Freedom Alliance, a group that intends to offer moral and legal support to professors who are under fire, and even to pay for their legal teams if necessary. George was inspired, he told me, by a nature program that showed how elephant packs will defend every member of the herd against a marauding lion, whereas zebras run away and let the weakest get killed off. “The trouble with us academics is we’re a bunch of zebras,” he said. “We need to become elephants.”

The result has not been a gratifying bulking up of our neural “muscle.” On the contrary, all the mental effort we’ve mustered over the past year has left many of us feeling depleted and distracted, unequal to the tasks that never stop arriving in our inboxes. When the work we’re putting in doesn’t produce the advertised rewards, we’re inclined to find fault with ourselves. Maybe we’re insufficiently gritty; maybe, we think, we’re just not smart enough. But this interpretation is incorrect.

Some (36%) said they agreed that the threat of “‘fake news’ had made them distrust the credibility of any news.” Almost half (45%) lacked confidence with discerning “real news” from “fake news,” and only 14% said they were “very confident” that they could detect “fake news.”

"Blue is the world's favourite colour"

it really doesn’t take much clicking around the regional Internet to find a gaslighting cookie notice that pops up with a mocking message saying by using this website you’re consenting to your data being processed how the site sees fit — with just a single ‘Ok’ button to affirm your lack of say in the matter.

Generally, modern-day gaslighting takes place in the context of a relationship in which one partner is manipulative, self-centered, low on empathy, and has a vested interest in always being right

When messaging is coordinated and consistent, it easily fools our brains, already exhausted and increasingly reliant on heuristics (simple psychological shortcuts) due to the overwhelming amount of information flashing before our eyes every day. When we see multiple messages about the same topic, our brains use that as a short-cut to credibility. It must be true we say — I’ve seen that same claim several times today.

Gaslighting is their business model.